Pharmaceutical Product Strategy
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17

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Published By Informa Healthcare

9780849327292, 9780203492529

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Dynamic Modeling Approach to Brand Planning

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch2 ◽

2004 ◽

pp. 17-37

Keyword(s):

Dynamic Modeling ◽

Modeling Approach

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Dynamic Modeling of Pharmaceutical Pipeline Portfolio Issues

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch15 ◽

2004 ◽

pp. 263-287

Keyword(s):

Dynamic Modeling

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Traditional Approaches to Brand Planning

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch1 ◽

2004 ◽

pp. 1-16

Keyword(s):

Traditional Approaches

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Patient Flow Sector of the Standard Template Dynamic Model

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch4 ◽

2004 ◽

pp. 59-86

Keyword(s):

Dynamic Model ◽

Patient Flow ◽

Standard Template

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Dynamic Modeling of first Mover Advantage and Network Effects

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch12 ◽

2004 ◽

pp. 223-236

Keyword(s):

Dynamic Modeling ◽

Network Effects ◽

First Mover Advantage ◽

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Strategy Testing Using Integrated Standard Template Model

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch11 ◽

2004 ◽

pp. 205-221

Keyword(s):

Template Model ◽

Standard Template

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Treatment Attractiveness of Pharmaceutical Products

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch9 ◽

2004 ◽

pp. 169-184

Keyword(s):

Pharmaceutical Products

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Extensions of the Standard Template

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch5 ◽

2004 ◽

pp. 87-110

Keyword(s):

Standard Template

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Dynamic Modeling of New Marketplaces

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.ch13 ◽

2004 ◽

pp. 237-249

Keyword(s):

Dynamic Modeling

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Glossary

Pharmaceutical Product Strategy ◽

10.1201/9780203492529.bmatt ◽

2004 ◽

pp. 289-292

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