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Pharmaceutical Product Branding Strategies
Latest Publications
TOTAL DOCUMENTS
16
(FIVE YEARS 0)
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0
(FIVE YEARS 0)
Published By CRC Press
9780429144950
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Latest Documents
Most Cited Documents
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Specific Models of Patient Flow Dynamics
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-7
◽
2009
◽
pp. 125-144
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Patient Flow
◽
Flow Dynamics
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Dynamic Modeling Approach to Brand Planning: Operationally Understanding Key Marketplace Dynamics
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-2
◽
2009
◽
pp. 19-37
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Dynamic Modeling
◽
Modeling Approach
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Dynamic Modeling of First-Mover Advantage and Network Effects
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-13
◽
2009
◽
pp. 225-236
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Dynamic Modeling
◽
Network Effects
◽
First Mover Advantage
◽
First Mover
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Integrating the Three Sectors of the Standard Template Dynamic Model
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-11
◽
2009
◽
pp. 193-209
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Dynamic Model
◽
Standard Template
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Treatment Attractiveness of Pharmaceutical Products
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-10
◽
2009
◽
pp. 177-191
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Pharmaceutical Products
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Patient Flow Sector of the Standard Template Dynamic Model
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-4
◽
2009
◽
pp. 57-81
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Dynamic Model
◽
Patient Flow
◽
Standard Template
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The Dynamic Modeling Language
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-3
◽
2009
◽
pp. 39-55
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Dynamic Modeling
◽
Modeling Language
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Dynamic Modeling of Pharmaceutical Pipeline Portfolio Issues *
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-16
◽
2009
◽
pp. 259-283
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Dynamic Modeling
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Strategy Testing Using Integrated Standard Template Model
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-12
◽
2009
◽
pp. 211-224
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Template Model
◽
Standard Template
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Agent-Based Modeling Approach
Pharmaceutical Product Branding Strategies
◽
10.3109/9781420087710-9
◽
2009
◽
pp. 161-176
Author(s):
Mark Paich
◽
Corey Peck
◽
Jason Valant
Keyword(s):
Agent Based Modeling
◽
Agent Based
◽
Modeling Approach
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