scholarly journals The Relationships of Strategic Flexibility, Marketing Capability, Product Innovation and Performance

2016 ◽  
Vol 34 (2) ◽  
pp. 11-24
Author(s):  
Yang, Young-Ik
Keyword(s):  
Product Innovation ◽  
Strategic Flexibility ◽  
Marketing Capability ◽  
And Performance

scholarly journals Effect of market orientation, marketing capability, product innovation on performance

2021 ◽  
Author(s):  
Putu Pradipta Widya Nugraha
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Marketing Capability

Krisis ekonomi yang dialami Indnesia pada tahun 1997 bertumpu pada pembangunan dan pengembangan usaha-usaha besar. Usaha besar ini diharapkan dapat mendorong sektor perekonomian baik mikro maupun makro. Namun krisis yang terjadi mengehentikan pembangunan yang sedang berlangsung karena kebanyakan perusahaan besar mengalami kebangkrutan dan pemutusan hubungan kerja dengan skala besar. . Oleh karena itu menjaga stabilitas kinerja suatu usaha atau bahkan meningkatkannya. Tujuan dari penelitian ini adalah menganalisa pengaruh orientasi dari pasar, kapabilitas, serta inovasi dalam usaha yang dijalankan terutama untuk daerah Jakarta Barat. Penelitian ini menggunakan metode kuesioner yang diolah dengan aplikasi SPSS.

BREATHING SHOES AND COMPLEMENTARITIES: STRATEGIC INNOVATION IN A MATURE INDUSTRY

2008 ◽  
Vol 12 (02) ◽  
pp. 139-160 ◽  
Author(s):  
ARNALDO CAMUFFO ◽  
ANDREA FURLAN ◽  
PIETRO ROMANO ◽  
ANDREA VINELLI
Keyword(s):  
Product Innovation ◽  
Strategic Positioning ◽  
Strategic Innovation ◽  
Footwear Industry ◽  
Industry Performance ◽  
Unique Nature ◽  
Strategic Position ◽  
And Performance ◽  
Operational Excellence

This paper tells the story of Geox, an Italian footwear manufacturer that, in less than a decade, has become one of the world's largest shoe manufacturers. Applying the related notions of complementarity and performance landscape to study strategic positioning in the footwear industry, we show that, though grounded on product innovation (the original Geox breathes® patented system which allows ventilation in waterproof rubber sole), Geox's competitive advantage has not grown out of operational excellence in single activities in the business, but, rather, derives from a unique and consistent configuration of complementary activities. Such configuration represents an innovative strategic position and corresponds to a peak in the footwear industry performance landscape. The case study offers anecdotal evidence in support of complementarity based economic theory. It confirms that, in the presence of complementarities, rivals find strategy imitation and reverse engineering difficult due to the unique nature of the relationships among complementary variables.

Bagus Anggoro (2301938472) - Paper Effect of market orientation, marketing capability, product innovation on performance

2021 ◽  
Author(s):  
Bagus Anggoro
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Marketing Capability

Bisnis memiliki 2 skala, besar dan kecil. Bisnis skala besar tentunya memiliki modal, tanggung jawab, dan resiko yang besar pula. Maka dari itu akan sangat disayangkan apabila bisnis tersebut akhirnya gagal. Sedangkan bisnis kecil merupakan kebalikannya, memiliki modal, tanggung jawab, dan resiko yang relatif cukup kecil, sehingga sangat fleksibel bila tersebut gagal, maka akan dengan mudah si pemiliki bisnis akan berganti haluan untuk mencoba bisnis baru.Peranan bisnis kecil sangat berpengaruh terhadap perekonomian di Indonesia, hal ini memiliki 2 faktor utama. Yang pertama adalah tenaga kerja. Bisnis kecil cenderung akan dengan mudah untuk merekrut tenaga kerja, karena dengan modal, tanggung jawab, dan resiko yang lebih kecil dibandingkan dengan bisnis besar, maka requirements atau persyaratan untuk berkerja di bisnis kecil terbilang cukup mudah. Yang kedua adalah sumber pendapatan bagi kelompok berpenghasilan rendah. Dengan requirements atau persyaratan kerja yang mudah, maka kalangan yang berpenghasilan kecil, kurang pendidikan, dan lain – lain akan memiliki pengahasilan yang tetap dengan bekerja di bisnis skala kecil. Maka dari itu, bisnis skala kecil merupakan faktor penting bagi stabilitas perekonomian di Indonesia.

Innovation Orientation, Marketing Capability, Dynamic Capability, and Performance

2021 ◽  
pp. 93-104
Author(s):  
Bahrun Borahima ◽  
Noermijati Noermijati ◽  
Djumilah Hadiwidjojo ◽  
Ainur Rofiq
Keyword(s):  
Dynamic Capability ◽  
Marketing Capability ◽  
And Performance

scholarly journals The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage

2019 ◽  
Vol 11 (3) ◽  
pp. 729 ◽  
Author(s):  
Youn Na ◽  
Sungmin Kang ◽  
Hye Jeong
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Information Exchange ◽  
Product Innovation ◽  
Sharing Economy ◽  
Sustainable Competitive Advantage ◽  
Market Information ◽  
Marketing Innovation ◽  
Information Generation ◽  
And Performance

This study investigated relationships among the market orientation of sharing economy business, marketing innovation, sustainable competitive advantage (SCA), and performance. Attempts are made to understand market orientation from cultural and behavioral perspectives to accelerate marketing innovation and identify measures for SCA and performance building. Frequency, reliability, validity, fitness, and path analyses were performed on 400 respondents, and a structural model was used. The results are as follows. First, functional coordination of the cultural market orientation of sharing economy business with consumer orientation significantly affected product innovation, but competitive orientation’s effect on product innovation was not significant. Competitive orientation and functional coordination significantly affected communication innovation, but consumer orientation’s effect on communication innovation was not significant. Second, market information generation and response to market information of behavioral market orientation of sharing economy business significantly influenced product innovation, but market information exchange’s influence on product innovation was not significant. Even though market information exchange and response to market information had a significant influence on communication innovation, the influence of market information generation on communication innovation was not significant. Third, both product and communication innovation of the marketing innovation of sharing economy business significantly influenced SCA. Fourth, the SCA of sharing economy business significantly influenced market dominating power.

The impact of management control systems on organisational change and performance in the public sector

2019 ◽  
Vol 15 (3) ◽  
pp. 473-495
Author(s):  
Nuraddeen Abubakar Nuhu ◽  
Kevin Baird ◽  
Ranjith Appuhami
Keyword(s):  
Public Sector ◽  
Dynamic Capabilities ◽  
Organisational Change ◽  
Management Control ◽  
Employee Empowerment ◽  
Strategic Flexibility ◽  
Interactive Approach ◽  
Content Type ◽  
The Public ◽  
And Performance

Purpose This study aims to examine the role of organisational dynamic capabilities (strategic flexibility and employee empowerment) in mediating the relationship between management control systems (MCSs), in particular the interactive and diagnostic approaches to using controls, with organisational change and performance. Design/methodology/approach Data were collected based on a mail survey of public sector organisations in Australia and analysed using structural equation modelling (SEM). Findings The findings indicate that strategic flexibility and employee empowerment mediate the association between the interactive approach to MCSs with organisational performance, and strategic flexibility mediates the relationship between the interactive approach to MCSs with organisational change. Practical implications The study’s findings inform public sector practitioners as to how to enact change within and enhance the performance of public sector organisations. Specifically, managers are advised to focus on the use of interactive controls and the development of two dynamic organisational capabilities, strategic flexibility and employee empowerment. Originality/value The study provides an initial empirical insight into the relation between controls and dynamic capabilities and their role in enacting change and performance within the public sector. The findings suggest that the achievement of new public management ideals is reliant upon the organisational environment, with change and performance facilitated by the interactive use of controls and strategic flexibility and employee empowerment.

Sign in / Sign up

Export Citation Format

Share Document