scholarly journals The Impact of Memory Load on Customer Choice Behavior

2014 ◽  
Vol 02 (09) ◽  
pp. 247-252
Author(s):  
Hao-Te Lu ◽  
Tso-Jen Chen ◽  
Yi-Chou Wang
Keyword(s):  
Choice Behavior ◽  
Memory Load ◽  
Customer Choice ◽  
Customer Choice Behavior ◽  
The Impact

Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior

2013 ◽  
Vol 765-767 ◽  
pp. 3249-3252 ◽  
Author(s):  
Xin Kuang Jiang ◽  
Xu Chen
Keyword(s):  
Prediction Model ◽  
Market Orientation ◽  
Choice Behavior ◽  
Measurement Model ◽  
Customer Choice ◽  
Optimization Management ◽  
Telecom Service ◽  
Customer Choice Behavior ◽  
The Impact ◽  
Transfer Probability

This paper studies the impact of new telecom services tariff on the customers inside (customers who have ever chosen the original telecom service packages) and the revenue variation from the perspective of utility and customer choice behavior. On the basis of the quantification of telecom services tariff, a measurement model is built through multi-nominal logit (MNL) choice rule to predict the impact. Important indicators such as utility of service packages, transfer probability of the customers inside and expected change of revenue are obtained, which are useful for market orientation, revenue prediction and optimization management of the new telecom services tariff.

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