choice behavior
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2022 ◽  
Vol 14 (2) ◽  
pp. 941
Author(s):  
Alexander Rossolov ◽  
Yevhen Aloshynskyi ◽  
Oleksii Lobashov

The paper presents survey results from shopping behavior transformation in developed and developing countries due to the COVID-19 pandemic outbreak in spring 2020. The survey includes the polling process that covered 515 and 117 young adults, respectively, for two economies and factor analysis to determine the latent intentions of purchase behavior. Shopping patterns were studied for food, medicine, goods of first priority, electronics, clothing, and shoes. According to factor analysis results, we determined nine factors that reveal some similarities in shopping behavior as pro-safe purchases and belt-tightening patterns for both economies. Along with that, we revealed that people from developed countries perceived the greater danger and fear due to the COVID-19 crisis than young adults from developing economy. Based on polling results, the post–COVID-19 shopping channel choice behavior was evaluated for developed and developing economies.


2021 ◽  
Author(s):  
Kosuke Hamaguchi ◽  
Hiromi Takahashi-Aoki ◽  
Dai Watanabe

Animals must flexibly estimate the value of their actions to successfully adapt in a changing environment. The brain is thought to estimate action-value from two different sources, namely the action-outcome history (retrospective value) and the knowledge of the environment (prospective value). How these two different estimates of action-value are reconciled to make a choice is not well understood. Here we show that as a mouse learns the state-transition structure of a decision-making task, retrospective and prospective values become jointly encoded in the preparatory activity of neurons in the frontal cortex. Suppressing this preparatory activity in expert mice returned their behavior to a naive state. These results reveal the neural circuit that integrates knowledge about the past and future to support predictive decision-making.


2021 ◽  
Vol 14 (1) ◽  
pp. 139
Author(s):  
Nazam Ali ◽  
Shoichiro Nakayama ◽  
Hiromichi Yamaguchi

In order to design sustainable urban transport systems, the inclusion of the behaviors of different stakeholders is imperative. In this study, we formulated the interactions of behaviors between transport operator, landowner, workplace, residence, route and mode choices, and location of firms and businesses through a combined unified model of land-use and transport system. The commuters have two mode choices for traveling: private car and public bus. They are inclined to choose a transit mode with minimum traveling costs. We combined two models, maximization of operator profit constrained by bus frequency, while maintaining the formulation of other stakeholders through an assignment sub-model. The resulting formulation is bi-level, which is optimally solved for a small-sized instance containing two zones. The findings suggest that if the bus fare is reduced, the demand of public bus is increased. However, the operators’ profit is optimized within a certain range of fares and is lowered when the fare is too low or too high. It is determined that maximum bus frequency does not guarantee maximum profit to the service operator. The impacts of traveling costs on residence choice behavior suggest that if link fares are more, many of people opt not to travel between different zones. The analysis results presented in this paper are calculated for two types of link fares: a fixed fare (30 currency), and a range of link fare (5 to 100 currency). Different variants of the same formulation can be applied for real settings to better comprehend the nature of the model and its applications.


2021 ◽  
Vol 2021 ◽  
pp. 1-21
Author(s):  
Shixu Liu ◽  
Jianchao Zhu ◽  
Said M. Easa ◽  
Lidan Guo ◽  
Shuyu Wang ◽  
...  

This paper analyzes the utility calculation principle of travelers from the perspective of mental accounting and proposes a travel choice behavior model that considers travel time and cost (MA-TC model). Then, a questionnaire is designed to analyze the results of the travel choice under different decision-making scenarios. Model parameters are estimated using nonlinear regression, and the utility calculation principles are developed under different hypothetical scenarios. Then, new expressions for the utility function under deterministic and risky conditions are presented. For verification, the nonlinear correlation coefficient and hit rate are used to compare the proposed MA-TC model with the other two models: (1) the classical prospect theory with travel time and cost (PT-TC model) and (2) mental accounting based on the original hedonic editing criterion (MA-HE model). The results show that model parameters under deterministic and risky conditions are pretty different. In the deterministic case, travelers have similar sensitivity to the change in gain and loss of travel time and cost. The prediction accuracy of the MA-TC model is 3% lower than the PT-TC model and 6% higher than the MA-HE model. Under risky conditions, travelers are more sensitive to the change in loss than to the change in gain. Additionally, travelers tend to overestimate small probabilities and underestimate high probabilities when losing more than when gaining. The prediction accuracy of the MA-TC model is 2% higher than the PT-TC model and 6% higher than the MA-HE model.


Author(s):  
Carola Petersen ◽  
Barbara Pees ◽  
Christina Martínez Christophersen ◽  
Matthias Leippe

In comparison with the standard monoxenic maintenance in the laboratory, rearing the nematode Caenorhabditis elegans on its natural microbiota improves its fitness and immunity against pathogens. Although C. elegans is known to exhibit choice behavior and pathogen avoidance behavior, little is known about whether C. elegans actively chooses its (beneficial) microbiota and whether the microbiota influences worm behavior. We examined eleven natural C. elegans isolates in a multiple-choice experiment for their choice behavior toward four natural microbiota bacteria and found that microbiota choice varied among C. elegans isolates. The natural C. elegans isolate MY2079 changed its choice behavior toward microbiota isolate Ochrobactrum vermis MYb71 in both multiple-choice and binary-choice experiments, in particular on proliferating bacteria: O. vermis MYb71 was chosen less than other microbiota bacteria or OP50, but only after preconditioning with MYb71. Examining escape behavior and worm fitness on MYb71, we ruled out pathogenicity of MYb71 and consequently learned pathogen avoidance behavior as the main driver of the behavioral change toward MYb71. The change in behavior of C. elegans MY2079 toward microbiota bacterium MYb71 demonstrates how the microbiota influences the worm’s choice. These results might give a baseline for future research on host–microbiota interaction in the C. elegans model.


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