How McDonald’s Invented Brand Journalism, and How Brand Journalism Saved McDonald’s

2013 ◽  
pp. 17-30
Keyword(s):  
Brand Journalism

Audience Response to Brand Journalism

2013 ◽  
Vol 90 (4) ◽  
pp. 673-690 ◽  
Author(s):  
James T. Cole ◽  
Jennifer D. Greer
Keyword(s):  
Audience Response ◽  
Brand Journalism

Brand Journalism and Personal Branding in Academia

2017 ◽  
pp. 96-108
Author(s):  
Hada M. Sánchez Gonzales
Keyword(s):  
Personal Brand ◽  
Personal Branding ◽  
Narrative Techniques ◽  
Brand Journalism ◽  
The University

The book chapter seeks to highlight the importance of brand journalism and personal branding within the university context. First, the focus is on determining how universities are adapting to the changing needs of their audience by utilising new narrative techniques. Second, we must determine whether brand journalism in turn allows for the construction of personal branding. If so, we would like to know whether teachers coming from the Schools of Communication / Information of universities in Spain have created their personal brands, in addition to what criteria and tools had to be taken into consideration for its creation. In conclusion, a lack of progress in regards to the development of a personal brand as well as personal branding in academia is observed.

Every Company Is a Media Company : The Prospect of Press Reform Forced by Brand Journalism

2019 ◽  
Vol 15 (1) ◽  
pp. 5-56 ◽  
Author(s):  
Joon Mann Kang ◽  
Sang Min Jeon
Keyword(s):  
Brand Journalism ◽  
Media Company

Brand Journalism and Personal Branding in Academia

2019 ◽  
pp. 856-868
Author(s):  
Hada M. Sánchez Gonzales
Keyword(s):  
Personal Brand ◽  
Personal Branding ◽  
Narrative Techniques ◽  
Brand Journalism ◽  
The University

The book chapter seeks to highlight the importance of brand journalism and personal branding within the university context. First, the focus is on determining how universities are adapting to the changing needs of their audience by utilising new narrative techniques. Second, we must determine whether brand journalism in turn allows for the construction of personal branding. If so, we would like to know whether teachers coming from the Schools of Communication / Information of universities in Spain have created their personal brands, in addition to what criteria and tools had to be taken into consideration for its creation. In conclusion, a lack of progress in regards to the development of a personal brand as well as personal branding in academia is observed.

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