ATLANTA AND THE REGIONAL SHOPPING MALL: THE ABSENCE OF PUBLIC POLICY

2013 ◽  
pp. 93-122
Keyword(s):  
Public Policy ◽  
Shopping Mall

scholarly journals An Investigation Into The Effects Of Advertised Reference Prices On The Price Consumers Are Willing To Pay For the Product

2011 ◽  
Vol 6 (1) ◽  
pp. 59 ◽  
Author(s):  
Jerry B. Gotlieb ◽  
Cyndy Thomas Fitzgerald
Keyword(s):  
Public Policy ◽  
Pilot Study ◽  
Reference Price ◽  
Shopping Mall ◽  
Message Content ◽  
High Involvement ◽  
Product Experience ◽  
Reference Prices ◽  
Content Variable ◽  
Managerial Implications

Despite previous research, the effects of reference prices remain a controversial issue with significant public policy and managerial implications. The paper reports the results of a pilot study which was conducted in a shopping mall. With high involvement, research results suggest that reference prices, perceived quality, and product experience affect he price consumers are willing to pay for the product. With low involvement, the reference price was the only message content variable which had an affect on the price consumers were willing to pay for the product.

Public Policy Agenda Adapts to Needs

ASHA Leader ◽  
2012 ◽  
Vol 17 (15) ◽  
pp. 23-23
Author(s):  
George Lyons
Keyword(s):  
Public Policy ◽  
Policy Agenda

Behavioral Science and Public Policy

2020 ◽  
Author(s):  
Cass R. Sunstein
Keyword(s):  
Public Policy ◽  
Behavioral Science
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