Preface: The Forces Driving Convergence in Media Industries

Media Today ◽  
2016 ◽  
pp. 181-191
Keyword(s):  
Media Industries

Drama production and audiences as ‘affective superaddressee’ in an illiberal democracy

2021 ◽  
pp. 136754942110086
Author(s):  
Siao Yuong Fong
Keyword(s):  
Writing Process ◽  
Affect Theory ◽  
Media Industries ◽  
Media Production ◽  
Television Drama ◽  
Film Research ◽  
Production Decisions ◽  
Illiberal Democracy ◽  
History Of

There is a long history of television and film research that highlights the essential roles audiences play in everyday production decisions. Based largely on Western media industries, these studies’ investigations of producer–audience relationships have revolved predominantly around the market concerns of liberal media models. So how do producer–audience relationships work when it comes to illiberal contexts of media production? Using Singapore as a case study, this article argues that existing approaches to producer–audience relations largely based on liberal media industries like Hollywood are insufficient for thinking through audience power in everyday media production in illiberal contexts. Drawing on insights from affect theory, I examine the materials gathered during an immersive ethnography of the writing process of a Singaporean television drama and propose conceptualizing audiences as an ‘affective superaddressee’, as a productive way to think about the work that situational audiences do in everyday media production in illiberal contexts.

Re-Visiting Tom O’Regan’s Australian Television Culture: Why Media Ownership, Regulation and Policy Still Matter

2021 ◽  
Vol 180 (1) ◽  
pp. 17-23
Author(s):  
Anna Potter
Keyword(s):  
Media Industries ◽  
Media Policy ◽  
Television Studies ◽  
Media Ownership ◽  
Ownership Structures ◽  
Analytical Frameworks

Almost 30 years after its publication, Tom O’Regan’s innovative and ambitious, multi-layered analysis of Australian television culture remains an important text for contemporary scholars of television studies, cultural and communications studies, and media industries. In this article, I re-visit the multiple lessons of value that we can take from Australian Television Culture and its distinctive analytical frameworks. Two of the book’s key areas of focus, media ownership structures, and media policy and regulation are explored further, including in work Tom and I would go on to do together.

scholarly journals Approaching media industries comparatively: A case study of streaming

2018 ◽  
Vol 22 (3) ◽  
pp. 349-366 ◽  
Author(s):  
Daniel Herbert ◽  
Amanda D. Lotz ◽  
Lee Marshall
Keyword(s):  
Media Industries ◽  
Business Practices ◽  
Media Industry ◽  
Consumer Experience ◽  
Novel Approach ◽  
Comparative Media ◽  
The Us ◽  
Critical Media ◽  
Music Film ◽  
Industry Comparison

Although ‘streaming’ media has become increasingly common across multiple media industries, significant differences underpin the industrial practices that allow this behavior and explain discrepant experiences of internet distribution across industries. This article uses collaborative comparative media industry analysis to investigate the commonalities and variations among streaming in the US music, film, and television industries to assess the viability of theorizing the cultural implications of streaming as a consistent phenomenon across media industries. The article explores the consistencies and divergences of streaming among consumer experience, business practices, and textual implications to compare how established uses, production practices, and media content have been affected by internet distribution. Such detailed industry comparison is a novel approach, and the article also considers the methodological value of rigorous collaboration among scholars expert in different media industries. The analysis is based on industry data and practices obtained through trade press, industry reports, and interviews with media workers consistent with a critical media industries approach.

scholarly journals FOLLOW THE MONEY: A LARGE-SCALE INVESTIGATION OF MONETIZATION AND OPTIMIZATION ON YOUTUBE

2020 ◽  
Author(s):  
Oscar Coromina ◽  
Ariadna Matamoros-Fernández ◽  
Bernhard Rieder
Keyword(s):  
Large Scale ◽  
The Other ◽  
Media Industries ◽  
Global Media ◽  
Media System ◽  
Critical Media ◽  
Revenue Streams ◽  
Dominant Actor ◽  
The One ◽  
The Relationship

While YouTube has become a dominant actor in the global media system, the relationship between platform, advertisers, and content creators has seen a series of conflicts around the question of monetization. Our paper draws on a critical media industries perspective to investigate the relationship between YouTube’s evolving platform strategies on the one side and content creators’ tactical adaptations on the other. This concerns the search for alternative revenue streams as well as content and referencing optimization seeking to grow audiences and algorithmic visibility. Drawing on an exhaustive sample (n=153.770) of “elite” channels (more than 100.000 subscribers) and their full video history (n=138.340.337), we parse links in video descriptions to investigate the appearance and spread of crowdfunding platforms like Patreon, but also of affiliate links, merchandise stores, or e-commerce websites like Etsy. We analyze the evolution of video length and posting frequency in response to platform policy as well as visibility tactics such as metadata and category optimization, keyword stuffing, or title phrasing. Taken together, these elements provide a broad picture of “industrialization” on YouTube, that is, of the ways creators seek to develop their channels into media businesses. While this contribution cannot replace more qualitative, in-depth research into particular channels or channel groups, we hope to provide a representative picture of YouTube’s elite channels and their quest for visibility and success from their beginnings up to early 2020.

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