“Naming and shaming” is a popular strategy to enforce international human rights norms and laws. Nongovernmental organizations, news media, and international organizations publicize countries' violations and urge reform. Evidence that these spotlights are followed by improvements is anecdotal. This article analyzes the relationship between global naming and shaming efforts and governments' human rights practices for 145 countries from 1975 to 2000. The statistics show that governments put in the spotlight for abuses continue or even ramp up some violations afterward, while reducing others. One reason is that governments' capacities for human rights improvements vary across types of violations. Another is that governments are strategically using some violations to offset other improvements they make in response to international pressure to stop violations.