Public Awareness Campaigns Model of Global Civil Society at the Local Level: Case of Earth Hour Malang

The purpose of this research is to elaborate the model of public awareness campaigns conducted by global civil society actors at the local level, with studies of Earth Hour Malang. Earth Hour Malang’s public awareness campaigns are related to efforts to fight for environmental issues to gain attention with the society and stakeholders. This research used the global civil society framework, specifically the public awareness campaigns (PAC), conducted through interviews and documentation studies on Earth Hour Malang Social media. Social media data is analyzed using the NCapture feature in the NVivo 12 Plus. The results showed that Earth Hour Malang integrates offline and online approaches through various instruments in conducting campaigns. The goal is to raise public, business, and government awareness of environmental issues, encourage changes in green lifestyle-oriented behavior, changes in business activity and orientation, and pro-environmental policy changes.Keywords: Earth Hour, environmental issues, global civil society, public awareness campaignsTujuan penelitian ini adalah mengelaborasi model kampanye kesadaran publik yang dilakukan oleh aktor global civil society di level lokal, dengan studi pada Earth Hour Malang. Kampanye kesadaran publik yang dilakukan Earth Hour Malang berkaitan dengan usaha memperjuangkan isu lingkungan agar dapat memperoleh perhatian bersama masyarakat dan pemangku kepentingan. Dengan menggunakan konsep global civil society dan public awareness campaigns, penelitian dilakukan melalui wawancara dan studi dokumentasi pada media sosial Earth Hour Malang. Data media sosial dianalisis menggunakan fitur NCapture pada aplikasi NVivo 12 Plus. Adapun hasil penelitian menunjukkan bahwa Earth Hour Malang mengintegrasikan pendekatan luring dan daring melalui beragam instrumen dalam melakukan kampanye. Tujuannya adalah menumbuhkan kesadaran masyarakat, sektor bisnis, dan pemerintah terhadap isu dan persoalan lingkungan sehingga mendorong perubahan perilaku masyarakat berorientasi gaya hidup hijau, perubahan aktivitas dan orientasi bisnis, serta perubahan kebijakan yang pro-lingkungan.Kata-kata Kunci: Earth Hour, global civil society, isu lingkungan, kampanye kesadaran publik

Chaos and Consequences

This chapter investigates how the ethical principles developed in the previous chapters may be implemented in the real world. Implementing these principles would be made especially difficult by the lack of powerful and reliable global governance institutions and by the possibility that even interventions that live up to the principles may produce negative consequences. Given these difficulties, the chapter makes several core recommendations. First, some reform interventions should be subject to approval or oversight by diverse actors within global civil society. Second, interveners should adopt a presumption in favor of interventions where they exert less rather than more control over recipients. Third, global political actors should give political priority to supporting and engaging in interventions that challenge current and historical power hierarchies.

The Role of Global Civil Society in Promoting Human Rights

The tolerance is one of the issues that have aroused the interest of specialists and activists in political and cultural affairs in various countries of the world. Especially those countries whose societies have suffered from: societal crises, national or religious differences, and civil wars or internal or external political conflicts. Because of the developments in the human rights movement and the activities of international organizations and their role in alleviating conflicts and building peace in many countries, the issue of tolerance has become one of the global issues that receive the attention of global institutions, including global civil society organizations, which have witnessed an expansion in their activities by developments in Information and communication technology, to contribute an effective role in the cause of tolerance in various countries of the world, and is attracting interaction at the level of the international community.

Global Civil Society and its Role in Democracy and Good Governance Issues

This research sought to know the role of global civil society organizations in democracy and good governance issues, and it found that despite the fact that these two issues are at the core of internal affairs and national sovereignty, the global civil society has found legitimacy for it in practicing its role, in order to enhance these two values. The research pointed to the most important criticisms directed to the performance of global civil society organizations in both issues of democracy and good governance.

Global Civil Society, Peacebuilding, and Statebuilding

This chapter grounds a definition of global civil society in the existence of international law and links with international networks of either international NGOs or support groups crucial for enabling civil society groups in postconflict countries to operate. Conceptualizing civil society in these global terms, the chapter critiques a technocratic approach to peace- and statebuilding that reduces the multitude of civil society actors to NGOs and their limited ability to address the social condition created by war. If the state of persistent disorder created by a combination of fragmentation and globalization is to be transformed, activist civil society needs to be regarded as a partner in countering sectarian and fundamentalist narratives and in increasing the accountability of corrupt elites. Activist civil society is underpinned by an assumption that protest, activism, debate, and deliberation are the main mechanisms for change. Linked up with international actors, it can provide the basis for a strategy for constructing legitimate institutions at different levels. By focusing on elites associated with the armed groups as participants in the peace talks in a top-down approach to conflict resolution, the international community has at least implicitly endorsed the marginalization of activist civil society. Reversing this relationship opens up new possibilities for reducing violence and for building peace.