Influence of Implicit Theories on Consumer Behavior

Yusuke Iwama

doi:10.7222/marketing.2022.008

Influence of Implicit Theories on Consumer Behavior

Japan Marketing Journal ◽

10.7222/marketing.2022.008 ◽

2022 ◽

Vol 41 (3) ◽

pp. 65-71

Author(s):

Yusuke Iwama

Keyword(s):

Consumer Behavior ◽

Implicit Theories

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Call for Papers: “Consumer Behavior and Economic Decisions”

Zeitschrift für Psychologie / Journal of Psychology ◽

10.1027/0044-3409.217.4.240 ◽

2009 ◽

Vol 217 (4) ◽

pp. 240-240

Author(s):

Erich Kirchler ◽

Erik Hölzl

Keyword(s):

Consumer Behavior ◽

Economic Decisions

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Examining the Effects of Task Instructions to Induce Implicit Theories of Intelligence on a Rational Thinking Task

Zeitschrift für Psychologie ◽

10.1027/2151-2604/a000291 ◽

2017 ◽

Vol 225 (2) ◽

pp. 146-156 ◽

Cited By ~ 3

Author(s):

Ivar Bråten ◽

Andreas Lien ◽

John Nietfeld

Keyword(s):

Implicit Theories ◽

Male Students ◽

Task Instruction ◽

Rational Thinking ◽

Implicit Theories Of Intelligence ◽

Entity Theory ◽

Theories Of Intelligence ◽

Theory Of Intelligence ◽

Task Instructions ◽

Culture Specificity

Abstract. In two experiments with Norwegian undergraduates and one experiment with US undergraduates, we examined the potential effects of brief task instructions aligned with incremental and entity views of intelligence on students’ performance on a rational thinking task. The research demonstrated that even brief one-shot task instructions that deliver a mindset about intelligence intervention can be powerful enough to affect students’ performance on such a task. This was only true for Norwegian male students, however. Moreover, it was the task instruction aligned with an entity theory of intelligence that positively affected Norwegian male students’ performance on the rational thinking task, with this unanticipated finding speaking to the context- and culture-specificity of implicit theories of intelligence interventions.

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