Japan Marketing Journal
Latest Publications

TOTAL DOCUMENTS

718
(FIVE YEARS 118)

H-INDEX

1
(FIVE YEARS 1)

Published By Japan Marketing Academy

2188-1669, 0389-7265
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Consumer Sense of Power:

2022 ◽  
Vol 41 (3) ◽  
pp. 57-64
Author(s):  
Jue Wang
Keyword(s):  
Sense Of Power

scholarly journals DX and Dynamic Pricing

2022 ◽  
Vol 41 (3) ◽  
pp. 3-5
Author(s):  
Satoru Shibuya
Keyword(s):  
Dynamic Pricing

scholarly journals A Dynamic Process Model for Digital Transformation:

2022 ◽  
Vol 41 (3) ◽  
pp. 30-43
Author(s):  
Yoshinori Fujikawa ◽  
Kimihiko Kondo ◽  
Norio Imai
Keyword(s):  
Dynamic Process ◽  
Process Model ◽  
Digital Transformation

scholarly journals The Genealogy of Pricing

2022 ◽  
Vol 41 (3) ◽  
pp. 6-17
Author(s):  
Yoshihisa Kaneko ◽  
Takaho Ueda

scholarly journals Editorial Note

2022 ◽  
Vol 41 (3) ◽  
pp. 118-118
Author(s):  
Satoru Shibuya
Keyword(s):  
Editorial Note

scholarly journals Influence of Implicit Theories on Consumer Behavior

2022 ◽  
Vol 41 (3) ◽  
pp. 65-71
Author(s):  
Yusuke Iwama
Keyword(s):  
Consumer Behavior ◽  
Implicit Theories

scholarly journals Development of “Albergo Diffuso” in Yakage, Okayama:

2022 ◽  
Vol 41 (3) ◽  
pp. 105-114
Author(s):  
Masashi Kanda ◽  
Yuichiro Hidaka

scholarly journals A Dynamic Process Model for Digital Transformation:

2022 ◽  
Vol 41 (3) ◽  
pp. 44-56
Author(s):  
Yoshinori Fujikawa ◽  
Norio Imai ◽  
Kimihiko Kondo ◽  
Hanae Okawa ◽  
Kengo Horiuchi
Keyword(s):  
Dynamic Process ◽  
Process Model ◽  
Digital Transformation
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