sports branding
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US stadium deal shows importance of sports branding

2021 ◽  
Keyword(s):  
Los Angeles ◽  
Naming Rights ◽  
Sports Branding

Crypto.com this month paid USD700mn in a 20-year deal for the naming rights to the main basketball arena in Los Angeles

scholarly journals Challenges of Sports Branding

Sport Mont ◽  
2019 ◽  
Vol 17 (1) ◽  
pp. 75-78
Author(s):  
Marija Jankovic ◽  
◽  
Andjela Jaksic-Stojanovic ◽  
Keyword(s):  
Sports Branding
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