International Journal of Sport Management and Marketing
Latest Publications

TOTAL DOCUMENTS

529

(FIVE YEARS 120)

H-INDEX

19

(FIVE YEARS 2)

Published By Inderscience Enterprises Ltd.

1740-2808, 1475-8962

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Why do(n't) young people watch the Olympics: A comparison of motives and constraints for attendance and media viewing

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.10043936 ◽

2021 ◽

Vol 21 (5/6) ◽

pp. 386

Author(s):

Jeeyoon Kim ◽

YuKyoum Kim

Keyword(s):

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Aligning donor and organisational interests: an analysis of college athletics fundraising officers

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.118813 ◽

2021 ◽

Vol 21 (3/4) ◽

pp. 149

Author(s):

Matt R. Huml ◽

Christopher M. McLeod

Keyword(s):

College Athletics

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Do endorsements by sports celebrities positively influence consumers' purchase intentions Endorser-product congruence and the amplifying influence of consumers involvement in the sport

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.118811 ◽

2021 ◽

Vol 21 (3/4) ◽

pp. 190

Author(s):

Aaron Von Felbert ◽

Christoph Breuer

Keyword(s):

Purchase Intentions

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Why do(n't) young people watch the Olympics: A comparison of motives and constraints for attendance and media viewing

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.120183 ◽

2021 ◽

Vol 21 (5/6) ◽

pp. 386

Author(s):

Jeeyoon Kim ◽

YuKyoum Kim

Keyword(s):

Download Full-text

Does home location put young athletes under pressure

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.118817 ◽

2021 ◽

Vol 21 (3/4) ◽

pp. 226

Author(s):

Elsa Kristiansen ◽

Martin Schnitzer ◽

Barrie Houlihan

Keyword(s):

Young Athletes ◽

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The 2014 FIFA World Cup in Brazil: the promised legacy was dribbled past

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.114165 ◽

2021 ◽

Vol 21 (1/2) ◽

pp. 134

Author(s):

Roberto Bondarik ◽

Luiz Alberto Pilatti ◽

Diogo José Horst

Keyword(s):

World Cup ◽

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NCAA e-sports 20XX: an analysis of radical innovation adoption through firm collaboration

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.114167 ◽

2021 ◽

Vol 21 (1/2) ◽

pp. 76

Author(s):

Dylan Williams ◽

Patrick Tutka ◽

Joey Gawrysiak ◽

Seth Jenny

Keyword(s):

Innovation Adoption ◽

Radical Innovation

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Do soccer player registrations meet the accounting concepts behind the recognition of intangible assets A discussion of the European context

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.10043932 ◽

2021 ◽

Vol 21 (5/6) ◽

pp. 348

Author(s):

Domenico Campa

Keyword(s):

Soccer Player ◽

Intangible Assets ◽

European Context

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Exploring the involvement of athletes in influencing a host country's image via social media: the case of the Rio 2016 Olympic Games

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.10042355 ◽

2021 ◽

Vol 21 (3/4) ◽

pp. 209

Author(s):

Norm O'Reilly ◽

Gashaw Abeza ◽

Maksim Berdnikov

Keyword(s):

Social Media ◽

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Sport-specific factors affecting location decisions in business to business sport manufacturing companies: a qualitative study in the Alps

International Journal of Sport Management and Marketing ◽

10.1504/ijsmm.2021.10036912 ◽

2021 ◽

Vol 21 (1/2) ◽

pp. 21

Author(s):

Elisabeth Happ ◽

Martin Schnitzer ◽

Mike Peters

Keyword(s):

Qualitative Study ◽

Location Decisions ◽

Manufacturing Companies ◽

Factors Affecting ◽

The Alps ◽

Specific Factors ◽

Business To Business

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