The Role of Moral Foundations, Anticipated Guilt and Personal Responsibility in Predicting Anti-consumption for Environmental Reasons

In response to the growing importance of environmental issues, more and more consumers are turning to anti-consumption by reducing, rejecting, or avoiding consumption. Covering the intersection of sustainable consumption and anti-consumption, previous studies relied on socio-cognitive models to explain this decision. In order to extend their findings, we consider the moral and emotional perspectives to examine reducing consumption for environmental reasons in a particular context, i.e. air travel. It is against this backdrop that we propose a conceptual model that includes moral foundations as the main antecedent, followed by anticipated guilt and personal responsibility, while intention to reduce consumption (i.e. air travel) for environmental reasons, positive word of mouth about reducing air travel (WOM) and environmental activism represent the outcomes. The proposed model is tested on a sample of 511 respondents from a UK online consumer panel. Our results confirm the importance of moral foundations, anticipated guilt and personal responsibility and their interplay in the prediction of intention to reduce consumption for environmental reasons. Anticipated guilt influences WOM, while personal responsibility influences activism. In addition, intentions to reduce consumption for environmental reasons have a positive impact on WOM and environmental activism. There are several implications for public policy makers and NGOs that fight against climate change that derive from these findings, as well as research opportunities for academics interested in this topic.

The Environmental Activism of a Filipino Catholic Faith Community: Re-Imagining Ecological Care for the Flourishing of All

Extensive open-pit mining activities in the Philippines since the 1970s up to the present confront the meaning of the “Church of the Poor”, a description that the Catholic Church in the Philippines uses to visualize its prophetic mission. Alongside mining, many more environmentally destructive industries are present in the poorest areas in the country, even though the Philippines is disaster-prone and one of the world’s most vulnerable countries to the devastating effects of the climate crisis. The environmental degradation has prompted many Filipino Catholic organizations and communities to act together through various campaigns to address the problem. The article examines a case of a faith-based community that rose to the challenge to address various environmental issues their community was and continues to experience. The community’s environmental activism presents a viable model for a re-imagined ecological care towards the “flourishing of all” as a response to Pamela McCarroll’s call to action to continue conversations on the many ways practical theology can move beyond anthropocentrism while focusing on social justice.

Living Myths in a Living World

This chapter considers fan studies in a mythological studies context and examines how green studies might use a similar approach to tap into the cultural and mythic power of modern fandoms. The first part defines the components of myth, considers existing fandom studies theories related to those components, and discusses on how fandom studies could impact the larger mythological studies debate. The second part describes the mythological roots of today's environmental crises and discusses the influence of specific fandoms on environmental activism. The chapter closes with some thoughts on how a mythological and green approach to fandom could provide further cultural impetus to positive environmental values much as feminist, ethnic, and queer perspectives on fandom have highlighted and supported a value shift in society as a whole.