The paper explores communication within the English blogosphere in which the discourse manifests itself in blog posts, devoted, in particular, to reactions to a variety of pop-culture works. These posts are characterized by specific linguapragmatics. The article examines the language and the discourse of bloggers from the standpoint of the Linguistic Creativity approach, which may help to have an in-depth insight into the mechanisms of cognitive processes. The topicality of this topic is justified by the interest that modern linguists have in text studies, discourse analysis and computer-mediated Internet-discourse. The novelty of the article lies in the fact that the given discourse and the linguapragmatics of the posts in question in the English blogosphere have not so far received the attention they deserve and should be the subject of more research and analysis. The paper supplies relevant conclusions made on the basis of the empiric material. The research demonstrates that within the English Internet-discourse of bloggers, who interpret modern pop culture and can be considered a subcultural community, among other types of posts there can be singled out the so-called “unpopular opinion”, that boasts a number of linguapragmatic peculiarities coinciding with the communicative goals of bloggers. Decoding such posts may be a challenge and we, among other things, want to draw researchers’ attention to the “language of bloggers” and its study.
