In the present article, we study the following problem. Let
$\boldsymbol {G}$
be a linear algebraic group over
$\mathbb {Q}$
, let
$\Gamma$
be an arithmetic lattice, and let
$\boldsymbol {H}$
be an observable
$\mathbb {Q}$
-subgroup. There is a
$H$
-invariant measure
$\mu _H$
supported on the closed submanifold
$H\Gamma /\Gamma$
. Given a sequence
$(g_n)$
in
$G$
, we study the limiting behavior of
$(g_n)_*\mu _H$
under the weak-
$*$
topology. In the non-divergent case, we give a rather complete classification. We further supplement this by giving a criterion of non-divergence and prove non-divergence for arbitrary sequence
$(g_n)$
for certain large
$\boldsymbol {H}$
. We also discuss some examples and applications of our result. This work can be viewed as a natural extension of the work of Eskin–Mozes–Shah and Shapira–Zheng.