Many editorial elements are necessary for an effective news release. They include a clear, compelling headline, a “nut graf” that tells the significance of the news, a news peg that is the reason for the release, and an inverted pyramid structure. The news release should feature concise explanations, caveats about the findings, and credit to participants and funding sources. Quotes should reflect how people really talk, and hype and subjective statements should be avoided. Technical terms should be explained, and comparative measurements to well-known quantities should be included. Also valuable are vivid metaphors, analogies, and descriptions. The release should include a clear conflict-of-interest statement. Quality images, animations, and videos can make the difference between a news release being used or not.
Conflict of Interest Statement
