Open Innovation Practices Applied to Efficient Replenishment

To collaborate with customers by making use of innovative strategies is today required. For this it is necessary to adapt the business innovation system to the characteristics of the market demands taking into account the technological and social change. The aim of this book chapter consists of proposing a model that allows the measurement of knowledge and the generation of organizational improvement in the initiatives of customers' co-creation in innovative processes. The model explains how the relational capital in a firm increases as strategic generic actions are promoted in the supplier, in the product, in the customer, in the distribution channel and other general business variables. The model has already been applied to efficient replenishment practices in the Spanish market.