Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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113

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Published By Springer International Publishing

9783319169422, 9783319169439

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The Use of Sexual Symbolism in Advertising

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_104 ◽

2015 ◽

pp. 460-460

Author(s):

Timothy P. Hartman ◽

Robert W. Cook

Keyword(s):

Sexual Symbolism

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Estimation of a Multiplicative Model for Locating Large Retail Stores

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_43 ◽

2015 ◽

pp. 206-210

Author(s):

Zahid Y. Khairullah ◽

Vinay Pandit

Keyword(s):

Multiplicative Model ◽

Retail Stores

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Probe: The Fifth “P” of Marketing

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_56 ◽

2015 ◽

pp. 266-270

Author(s):

Kenneth Traynor

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Marketing Research in Yugoslavia: Random Walk Through Theory and Practice of Research

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_91 ◽

2015 ◽

pp. 431-436

Author(s):

Miro M. Kline

Keyword(s):

Random Walk ◽

Marketing Research ◽

Theory And Practice

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Stepwise Regression Choosing the Proper Level of Significance

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_84 ◽

2015 ◽

pp. 395-398 ◽

Cited By ~ 1

Author(s):

Vinay Pandit ◽

Zahid Y. Khairullah

Keyword(s):

Stepwise Regression ◽

Level Of Significance

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Segmentation in the Market for Television News

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_79 ◽

2015 ◽

pp. 373-377

Author(s):

Kent L. Granzin ◽

Donald M. Jensen

Keyword(s):

Television News

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Opinions and Preferences Towards a Community Mental Health Center

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_71 ◽

2015 ◽

pp. 337-340

Author(s):

Raj Arora

Keyword(s):

Mental Health ◽

Community Mental Health ◽

Health Center ◽

Community Mental Health Center ◽

Mental Health Center

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Integrated Advertising: Changing Times, Changing Perspectives

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_61 ◽

2015 ◽

pp. 288-293

Author(s):

David M. Klein ◽

William Lesch ◽

Allen E. Smith

Keyword(s):

Changing Times

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Consumer Logistics: The Transportation Subsystem

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_6 ◽

2015 ◽

pp. 26-30 ◽

Cited By ~ 2

Author(s):

Donald M. Jensen ◽

Kent L. Granzin

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An Empirical Evaluation of the Host Selling Commercial and the Announcer Commercial When Used on Children

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-16943-9_58 ◽

2015 ◽

pp. 276-278

Author(s):

Joseph H. Miller

Keyword(s):

Empirical Evaluation

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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Use of Sexual Symbolism in Advertising

Estimation of a Multiplicative Model for Locating Large Retail Stores

Probe: The Fifth “P” of Marketing

Marketing Research in Yugoslavia: Random Walk Through Theory and Practice of Research

Stepwise Regression Choosing the Proper Level of Significance

Segmentation in the Market for Television News

Opinions and Preferences Towards a Community Mental Health Center

Integrated Advertising: Changing Times, Changing Perspectives

Consumer Logistics: The Transportation Subsystem

An Empirical Evaluation of the Host Selling Commercial and the Announcer Commercial When Used on Children

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications