Innovative Research Methodologies in Management
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Published By Springer International Publishing

9783319643991, 9783319644004
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Futures Polygon Development

2017 ◽  
pp. 199-216 ◽  
Author(s):  
Antonio Pacinelli

scholarly journals The Knowledge Domain of Affective Computing: A Scientometric Review

2017 ◽  
pp. 83-101
Author(s):  
Maria Helena Pestana ◽  
Wan-Chen Wang ◽  
Luiz Moutinho
Keyword(s):  
Affective Computing ◽  
Knowledge Domain

The Neuroscience Research Methods in Management

2017 ◽  
pp. 135-158
Author(s):  
Jyrki Suomala
Keyword(s):  
Research Methods ◽  
Neuroscience Research

Neuromarketing

2017 ◽  
pp. 179-198 ◽  
Author(s):  
Robin Chark

scholarly journals The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis

2017 ◽  
pp. 103-133 ◽  
Author(s):  
Wan-Chen Wang ◽  
Maria Helena Pestana ◽  
Luiz Moutinho
Keyword(s):  
Data Analysis ◽  
Brand Recall ◽  
Optimal Data Analysis

Interactive Scenarios

2017 ◽  
pp. 31-61 ◽  
Author(s):  
Theodore J. Gordon ◽  
Jerome Glenn

Virtual Reality for Marketing Research

2017 ◽  
pp. 63-82 ◽  
Author(s):  
Raymond R. Burke
Keyword(s):  
Virtual Reality ◽  
Marketing Research
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