The Handbook of Mobile Market Research
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Published By John Wiley & Sons, Inc.

9781119208198, 9781118935620

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The Methods and Applications of Mobile Market Research

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.part3 ◽

2015 ◽

pp. 147-148

Keyword(s):

Market Research ◽

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A Note of Thanks

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.oth1 ◽

2015 ◽

pp. 285-286

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mCAPI - Mobile Computer Assisted Personal Interviewing

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch9 ◽

2015 ◽

pp. 149-159

Keyword(s):

Computer Assisted ◽

Mobile Computer

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Mobile Forums and Online Focus Groups

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch5 ◽

2015 ◽

pp. 70-82

Keyword(s):

Focus Groups ◽

Online Focus Groups

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Mobile Qualitative Research

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch4 ◽

2015 ◽

pp. 55-69

Keyword(s):

Qualitative Research

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Research-on-Research

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch17 ◽

2015 ◽

pp. 246-251

Keyword(s):

Research On Research

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Overview of Mobile Market Research

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch1 ◽

2015 ◽

pp. 3-15

Keyword(s):

Market Research ◽

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Front Matter

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.fmatter ◽

2015 ◽

pp. i-xiii

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Designing and Conducting Mobile Surveys

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch8 ◽

2015 ◽

pp. 120-146

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The Technology of Mobile Market Research

The Handbook of Mobile Market Research ◽

10.1002/9781119208198.ch3 ◽

2015 ◽

pp. 32-52

Keyword(s):

Market Research ◽

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