Marketing Plans
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TOTAL DOCUMENTS

16

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1

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Published By John Wiley & Sons, Inc.

9781119205876, 9780470669976

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Implementation Issues in Marketing Planning

Marketing Plans ◽

10.1002/9781119205876.ch12 ◽

2015 ◽

pp. 453-494

Keyword(s):

Marketing Planning

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The Multichannel Plan: The Route to Market

Marketing Plans ◽

10.1002/9781119205876.ch10 ◽

2015 ◽

pp. 377-420

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The Pricing Plan

Marketing Plans ◽

10.1002/9781119205876.ch9 ◽

2015 ◽

pp. 347-375 ◽

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Completing the Marketing Audit: 1 The Customer and Market Audit

Marketing Plans ◽

10.1002/9781119205876.ch4 ◽

2015 ◽

pp. 89-144

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The Sales Plan

Marketing Plans ◽

10.1002/9781119205876.ch8 ◽

2015 ◽

pp. 307-345

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Understanding the Marketing Process

Marketing Plans ◽

10.1002/9781119205876.ch1 ◽

2015 ◽

pp. 1-21

Keyword(s):

Marketing Process

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The Integrated Marketing Communications Plan

Marketing Plans ◽

10.1002/9781119205876.ch7 ◽

2015 ◽

pp. 261-305

Keyword(s):

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing

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Index

Marketing Plans ◽

10.1002/9781119205876.index ◽

2015 ◽

pp. 557-573

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Setting Marketing Objectives and Strategies

Marketing Plans ◽

10.1002/9781119205876.ch6 ◽

2015 ◽

pp. 205-259

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The Marketing Planning Process: 2 Removing the Myths

Marketing Plans ◽

10.1002/9781119205876.ch3 ◽

2015 ◽

pp. 65-88

Keyword(s):

Planning Process ◽

Marketing Planning

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