Pengelolaan Pemasaran Pendidikan Berbasis Teknologi Informasi pada Masa Pandemi Covid-19 di SMA Nurul Iman Palembang

This research aims to find out the process of managing information technology-based educational marketing during the covid-19 pandemic. The study uses qualitative descriptive methods with data collection techniques using observations, interviews, and documentation. Data analysis uses data reduction, data presentation, and conclusion withdrawal. The results showed that information technology-based education marketing management was carried out by implementing management functions including planning, organizing, implementation, and supervision. Principals and teachers manage the marketing process using information technology developed through online media such as Facebook, Instagram, and the school's official website. The school also cooperates with infokom parties to disseminate educational marketing in creative ways.

DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.

Peran Institusi Masjid dalam Pembangunan Ekonomi Lokal: Studi Kasus pada Masjid Jogokariyan Yogyakarta

This study is motivated by a phenomenon of the low level of welfare and the economy of the Indonesian people. The concept of Local Economic Development (LED) by utilizing local institutions in developing the economy can be one solution. This study aims to find out the role of the Jogokariyan Mosque institutions in efforts to develop the local economy. Yogyakarta Jogokariyan Mosque is one example of successful mosque institutions in efforts to encourage local economic development by looking at the effects of change and the many achievements. The type of this study is qualitative research, with a case study approach. The results show that there are four roles played by the Jogokariyan Mosque institutions in local economic development efforts, namely expansion of opportunities for small communities in employment and business opportunities, expansion for the community to increase income, empowerment of micro business institutions in the production and marketing process and institutional empowerment of partnership network between the government, private sector entity and local community. This study shows that the existence of mosques in Indonesia is very strategic and has the potential to overcome public problems, especially economic problems in local communities.AbstrakPenelitian ini dilatarbelakangi oleh fenomena rendahnya tingkat kesejahteraan dan perekonomian bangsa Indonesia. Konsep Pembangunan Ekonomi Lokal (PEL) dengan pemanfaatan institusi lokal dalam pembangunan ekonomi dapat menjadi salah satu solusi atas permasalahan tersebut. Penelitian ini bertujuan untuk menganalisis peran Masjid Jogokariyan Yogyakarta terhadap pembangunan ekonomi lokal. Masjid Jogokariyan Yogyakarta merupakan salah satu contoh insitusi masjid yang berhasil mendorong pembangunan ekonomi lokal terbukti dengan dampak perubahan dan banyaknya prestasi yang diperoleh oleh Masjid Jogokariyan Yogyakarta. Penelitian ini menggunakan metode penelitian kualitatif, dengan pendekatan studi kasus. Hasil penelitian menemukan bahwa terdapat empat dampak atas peranan yang dilakukan oleh institusi Masjid Jogokariyan dalam upaya pembangunan ekonomi lokal yaitu perluasan kesempatan bagi masyarakat kecil dalam kesempatan kerja dan usaha, perluasan bagi masyarakat untuk meningkatkan pendapatan, keberdayaan lembaga usaha mikro dalam proses produksi dan pemasaran dan keberdayaan lembaga jaringan kerja kemitraan antara pemerintah, entitas swasta, dan masyarakat lokal. Penelitian ini membuktikan bahwa keberadaan masjid sangat strategis dan potensial untuk mengatasi permasalahan publik khususnya masalah ekonomi di masyarakat lokal.

Strategi Pemasaran Produk Asuransi Syariah di PT. Prudential Life Assurance Cabang Kota Medan

Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment. Keywoard : Strategy, Marketing, Sharia Insurance, PT. Prudential Life Assurance Branch Medan City.

قياس أثر الأساليب الترويحية لمصانع الألبان بالتطبيق على معدلات الاستهلاك

قياس أثر الأساليب الترويحية لمصانع الألبان بالتطبيق على معدلات الاستهلاك This study aimed at analyzing the promotional efforts of some of the Dairy plants in Khartoum state to measure their effect on the consumption rate, in an effort to pursue quality and development in the field of promotion in the Sudan. To achieve such aims a number of hypothesis were tested through analysis of data collected from final consumers and retailers in Khartoum state. Different statistical methods were implemented. Several results were withdrawn of which were: 1. Strength of the promotional methods affects increasing consumer demand for Sudanese dairy products. 2. The sale’s man marketing approach affects the marketing process. 3. Weakness of the promotional methods used by the Sudanese factories engaged in manufacturing dairy products

Artistic Endorsers are Catalysts for Airlines to Attract Passengers

The purpose of the study is to use the advertisements of four real airline artistic endorsers to analyze the contribution of the artistic endorser to discuss possible marketing strategies through an empirical questionnaire survey approach. Data were collected from the airport. Among them, 411 valid questionnaires were finally recovered. The hypothesis of the research model was tested by the SEM approach. The artistic endorser of the airline plays the role of catalyst in the marketing process to improve the airline's operational performance; this leads to our finding that the celebrity artistic endorsement should be carefully chosen in the airlines so that the image in advertising strategies and passengers' believing in celebrity endorsement would be matched; Airline companies are searching for strategies to develop stable connecting relationships with their passengers and to increase their company revenue by strengthening marketing strategy to deliver messages by utilizing the celebrity endorsement concept of passenger preferred airline based on their trust in celebrity endorser. This study contributes celebrity endorsement to the predictability of recommendation of airlines following artistic endorser sense-making of passengers' paradigm. As expected, the recommendation of airlines is most dominantly influenced by celebrity endorsement. Through empirical research, we supplement the significance of the artistic endorser sense-making perspective.

Digital Newspaper as An Alternative Solution to Maintain The Existence ff Print Media in PT Okt

PT OKT Print Media needs to do a dual transformation to reposition its business to survive in the industry, create a new form of media to reach long distribution distances and to reach market segments that were previously unreachable, as well as to gain new business benefits. The transformation into a Digital Newspaper is carried out by changing the manual marketing process into digital marketing, and creating new html-based media with distribution via data-based and whatsapp. By enriching photos and videos as product development and segmentation that were previously unaffordable, and overcoming the problem of unreachable distribution.There are not many other studies that discuss the digital transformation from physical newspapers to digital newspapers using the Digital Maturity Model (DMM) from TM Forum. Using a 5-dimensional DMM-based questionnaire and 100 samples of customer and employee research, the maturity level of the company's current digital transformation process can be mapped, for the results to be validated by the Commercial Director as the basis for compiling a road map for further improvement. The findings of this study recommend that PT OKT Digital Newspaper uses a digital transformation strategy in the form of Digital Newspaper in order to survive for the purpose of maintaining its existence and adapting to its business environment.

Pengembangan dan Sosialisasi Aplikasi E-Commers Parea di KUBE Sekar Muria Hadipolo Kudus

Hadipolo Village is one of the villages in Jekulo District, Kudus Regency. In this village there are several bitter melon farmers who process it into snacks that are nutritious and very beneficial for health. So far, the marketing process for bitter melon chips is still done traditionally so that sales of bitter gourd chips are not optimal in quantity and the range of promotions is still limited around the city of Kudus, although there are some requests from outside the city but the numbers are still large. still a little because of lack of promotion. The purpose of this community service is to develop and socialize e-commerce applications which are expected to help and increase the income and welfare of the bitter melon chip craftsmen in Hadipolo Village. With a specific target in the use of Pare e-commerce, namely increasing the marketing quantity of bitter gourd chips by expanding the marketing area by promoting the results of bitter melon chips through e-commerce so that they can reach a wider market. Pare e-commerce is an e-commerce used by Kube Pare chips in developing and marketing products from Pare chips. The way this system works is by conducting online buying and selling transactions, so that the marketing area is also wider. Abstrak Desa Hadipolo merupakan salah satu desa yang berada di Kecamatan Jekulo Kabupaten Kudus. Di desa ini terdapat beberapa petani pare yang mengolahnya menjadi makanan ringan yang berkhasiat dan sangat bermanfaat bagi kesehatan. Selama ini proses pemasaran keripik pare masih dilakukan secara tradisional sehingga penjualan keripik pare secara kuantitas belum maksimal dan jangkauan promosi masih terbatas di sekitar kota Kudus, walaupun ada beberapa permintaan dari luar kota namun jumlahnya masih banyak. masih sedikit karena kurang promosi. Tujuan dari pengabdian masyarakat ini adalah untuk pengembangan dan sosialisasi aplikasi e-commerce yang diharapkan dapat membantu dan meningkatkan pendapatan, kesejahteraan para pengrajin keripik pare di Desa Hadipolo. Dengan target khusus dalam penggunaan e-commerce Parea yaitu meningkatkan kuantitas pemasaran keripik pare dengan memperluas wilayah pemasaran dengan mempromosikan hasil keripik pare melalui e-commerce sehingga dapat menjangkau pasar yang lebih luas. E-commerce Parea merupakan e-commerce yang digunakan Kube keripik pare dalam mengembangkan dan memasarkan produk dari keripik Pare tersebut. Cara kerjanya dari sistem tersebut adalah dengan melakukan transaksi jual beli secara online, agar wilayah pemasaran juga semakin luas.