Review of Marketing Research
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Published By Routledge

9781315088754
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Measuring Customer Lifetime Value

2017 ◽  
pp. 37-62
Author(s):  
Siddharth S. Singh ◽  
Dipak C. Jain
Keyword(s):  
Customer Lifetime Value ◽  
Customer Lifetime ◽  
Lifetime Value

Challenges in Measuring Return on Marketing Investment

2017 ◽  
pp. 107-124
Author(s):  
Koen Pauwels ◽  
Dave Reibstein
Keyword(s):  
Return On Marketing

Learning Models

2017 ◽  
pp. 63-83
Author(s):  
S. Sriram ◽  
Pradeep K. Chintagunta
Keyword(s):  
Learning Models

Marketing in a World with Costs of Price Adjustment

2017 ◽  
pp. 168-187
Author(s):  
Shantanu Dutta ◽  
Mark E. Bergen ◽  
Sourav Ray
Keyword(s):  
Price Adjustment

Customer Co-Creation

2017 ◽  
pp. 84-106 ◽  
Author(s):  
Matthew S. O’Hern ◽  
Aric Rindfleisch

Service-Dominant Logic

2017 ◽  
pp. 125-167 ◽  
Author(s):  
Stephen L. Vargo ◽  
Robert F. Lusch ◽  
Melissa Archpru Akaka ◽  
Yi He
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic
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