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How to Measure Digital Marketing
Latest Publications
TOTAL DOCUMENTS
21
(FIVE YEARS 0)
H-INDEX
1
(FIVE YEARS 0)
Published By Palgrave Macmillan
9781137340696
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Latest Documents
Most Cited Documents
Contributed Authors
Related Sources
Related Keywords
Measuring paid media
How to Measure Digital Marketing
◽
10.1057/9781137340696.0011
◽
2014
◽
Download Full-text
From the design to the implementation of a digital marketing effectiveness measure
How to Measure Digital Marketing
◽
10.1057/9781137340696.0009
◽
2014
◽
Keyword(s):
Digital Marketing
◽
Effectiveness Measure
◽
Marketing Effectiveness
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Conclusion and future prospects
How to Measure Digital Marketing
◽
10.1057/9781137340696.0017
◽
2014
◽
Keyword(s):
Future Prospects
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The different types of metrics and KPIs available
How to Measure Digital Marketing
◽
10.1057/9781137340696.0010
◽
2014
◽
Keyword(s):
Different Types
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Digital dashboards
How to Measure Digital Marketing
◽
10.1057/9781137340696.0016
◽
2014
◽
Download Full-text
From 360° communication to integrated marketing communication
How to Measure Digital Marketing
◽
10.1057/9781137340696.0015
◽
2014
◽
Keyword(s):
Marketing Communication
◽
Integrated Marketing
◽
Integrated Marketing Communication
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Digital marketing in the service of brand and business development
How to Measure Digital Marketing
◽
10.1057/9781137340696.0014
◽
2014
◽
Cited By ~ 1
Keyword(s):
Business Development
◽
Digital Marketing
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Measuring owned media
How to Measure Digital Marketing
◽
10.1057/9781137340696.0012
◽
2014
◽
Download Full-text
The digital market and the main objectives of digital marketing
How to Measure Digital Marketing
◽
10.1057/9781137340696.0008
◽
2014
◽
Keyword(s):
Digital Marketing
Download Full-text
Measuring earned media
How to Measure Digital Marketing
◽
10.1057/9781137340696.0013
◽
2014
◽
Cited By ~ 1
Download Full-text
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