Customer Relationship Management
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15
(FIVE YEARS 15)

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Published By Routledge

9781351016551
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer portfolio management

2019 ◽  
pp. 131-166
Author(s):  
Francis Buttle ◽  
Stan Maklan
Keyword(s):  
Portfolio Management

Introduction to CRM

2019 ◽  
pp. 3-26
Author(s):  
Francis Buttle ◽  
Stan Maklan

Planning to succeed

2019 ◽  
pp. 379-396
Author(s):  
Francis Buttle ◽  
Stan Maklan

Marketing automation

2019 ◽  
pp. 237-268
Author(s):  
Francis Buttle ◽  
Stan Maklan
Keyword(s):  
Marketing Automation

Service automation

2019 ◽  
pp. 291-317
Author(s):  
Francis Buttle ◽  
Stan Maklan

Understanding relationships

2019 ◽  
pp. 27-64
Author(s):  
Francis Buttle ◽  
Stan Maklan

scholarly journals Managing customer experience

2019 ◽  
pp. 206-226
Author(s):  
Francis Buttle ◽  
Stan Maklan
Keyword(s):  
Customer Experience

Managing customer-experienced value

2019 ◽  
pp. 167-205
Author(s):  
Francis Buttle ◽  
Stan Maklan

Managing the customer journey

2019 ◽  
pp. 94-127
Author(s):  
Francis Buttle ◽  
Stan Maklan
Keyword(s):  
Customer Journey

The future

2019 ◽  
pp. 425-429
Author(s):  
Francis Buttle ◽  
Stan Maklan
Keyword(s):  
The Future
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