Applications of cloud computing in modern marketing

Many cloud-based marketing programs, ranging from CRM systems to marketing automation solutions,are already widely used. These services let marketers monitor campaigns and activities across mobile,social, and Web platforms, as well as customer interactions. As Internet usage has spread acrossdevices, there are more ways to engage potential consumers in this modern era - but it is also morechallenging to attract their attention. Customers desire stuff that is unique, organic, engaging, andpersonalized. Marketers may employ cloud technology to generate new data-driven strategies and moretailored and targeted marketing. These tools will very definitely be combined with one of the digitalmarketing components listed below.

Applications of cloud computing in modern marketing

Many cloud-based marketing programs, ranging from CRM systems to marketing automation solutions,are already widely used. These services let marketers monitor campaigns and activities across mobile,social, and Web platforms, as well as customer interactions. As Internet usage has spread acrossdevices, there are more ways to engage potential consumers in this modern era - but it is also morechallenging to attract their attention. Customers desire stuff that is unique, organic, engaging, andpersonalized. Marketers may employ cloud technology to generate new data-driven strategies and moretailored and targeted marketing. These tools will very definitely be combined with one of the digitalmarketing components listed below.

Cloud computing's influence on digital marketing

Numerous cloud-based marketing apps, ranging from CRM systems to marketing automation tools, are already in widespread usage today. These services assist marketers in tracking their campaigns and efforts across mobile, social, and Web platforms, as well as consumer interactions. There are more methods to engage prospective clients in this technological era, as Internet use has expanded across devices - but it's also more difficult to capture their attention. Consumers want for material that is original, organic, engaging, and individualized. Marketers may use cloud technologies to create new plans based on data and to create more customized and targeted marketing. These tools are almost certainly going to be integrated with one of the following digital marketing components.

Marketing automation

Рассматриваются сущность автоматизации маркетинговой деятельности, а также преимущества цифровизации, которые заключаются в возможности сокращения затрат на содержание маркетинговой службы, повышения контроля за работой ее сотрудников, улучшения взаимоотношений с клиентами, экономии времени на проведение мероприятий и т. д.

Marketing accountability and marketing automation: evidence from Portugal

PurposeThe present study seeks to outline the role of marketing automation (MA) in measuring the return on marketing activities and the challenges associated with reaching accountability in marketing.Design/methodology/approachTo investigate the objective of the study, the authors adopted a qualitative approach, conducting an exploratory study among ten key informants located in Portugal.FindingsBased on the results of the qualitative analysis, a conceptual framework is proposed, which includes both strategic- and operational-level factors with the goal of creating a value-based agenda. In this agenda, executives such as the Chief Marketing Officer emerge as value creators, fostering business scalability, and further arguments are provided to justify budget allocation to MA activities.Originality/valueThrough careful research of the elements that characterize the phenomenon under study, the present paper ultimately contributes to a better understanding of MA and accountability within the current business paradigm.

Automation in Marketing: A Survey

In order to be able to face competition, thriving corporations have to be compelled to maintain an awfully smart relationship with their existing customers and additionally to be able to anticipate their future wants. Thus, corporations do not target customers as teams, however they’re attempting to focus on them as individuals. However, to be able to use this information, corporations have to be compelled to use promoting automation tools. Marketing Automation was an idea first introduced in 2001 by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. This survey paper assesses prominent research on Marketing Automation and suggests how it can be modified to adapt to the current marketing scenario.