CIM Coursebook 03/04 Marketing Fundamentals
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Published By Routledge

9780080939865

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Unit 6 The marketing mix: place

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-9 ◽

2013 ◽

pp. 166-188

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Unit 5 The marketing mix: price

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-8 ◽

2013 ◽

pp. 140-165

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Unit 4 The marketing mix: new product development and portfolio management

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-7 ◽

2013 ◽

pp. 114-139

Keyword(s):

Product Development ◽

New Product Development ◽

Portfolio Management ◽

New Product ◽

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Undertaking CIM assignments and the integrative project

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-14 ◽

2013 ◽

pp. 315-323

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Guidance on examination preparation

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-13 ◽

2013 ◽

pp. 303-314

Keyword(s):

Examination Preparation

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Unit 3 The marketing mix: product

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-6 ◽

2013 ◽

pp. 82-113

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Curriculum information and reading list

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-16 ◽

2013 ◽

pp. 365-371

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Unit 2 Marketing planning and budgeting

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-5 ◽

2013 ◽

pp. 48-81

Keyword(s):

Marketing Planning

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Unit 1 The development of marketing and marketing orientation

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-4 ◽

2013 ◽

pp. 13-47

Keyword(s):

Marketing Orientation

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Unit 9 Marketing in context

CIM Coursebook 03/04 Marketing Fundamentals ◽

10.4324/9780080939865-12 ◽

2013 ◽

pp. 257-302

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