Unit 4 The marketing mix: new product development and portfolio management

2013 ◽  
pp. 114-139
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product ◽  
Marketing Mix

Control of project data and team satisfaction as results of PMO effort in new product development projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanderson César Macêdo Barbalho ◽  
Gladston Luiz Silva
Keyword(s):  
Project Management ◽  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product ◽  
Success Factor ◽  
Content Type ◽  
Team Satisfaction ◽  
Project Data ◽  
And Control

PurposeThis paper aims to explore how new product development (NPD)-based project management offices (PMOs) work, their drivers to deliver performance and their project success impact.Design/methodology/approachThe study used a survey of 35 Brazilian and multi-national companies that identified the effort to perform a list of PMO functions, some PMO drivers in the company and five project performance perception indicators. The authors apply a specific set of statistics to uncover the relations between these dimensions of interest.FindingsThe factorial analysis allows us to find the main functions influencing each other. The project teams’ perception of project management (PM) performance is suggested as a success factor that drives PMOs when working on portfolio management issues, managing project files and promoting PM over the company.Practical implicationsThis paper contributes to a contingency approach for designing a project machine involving PMOs to support NPD projects. Managers can set the most suitable PMO functions avoiding mimicry when structuring their NPD efforts.Originality/valuePMOs have impacted team satisfaction and control of project data but not indicators related to triple constraints.

scholarly journals Product Portfolio Management: An Important Business Strategy

2015 ◽  
Vol 7 (1) ◽  
pp. 29-36 ◽  
Author(s):  
Mishelle Doorasamy
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
Business Strategy ◽  
New Product ◽  
Product Portfolio ◽  
Historical Developments ◽  
Statistical Trends ◽  
The Relationship

Abstract The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.

Portfolio management for new product development: results of an industry practices study

2001 ◽  
Vol 31 (4) ◽  
pp. 361-380 ◽  
Author(s):  
Robert Cooper ◽  
Scott Edgett ◽  
Elko Kleinschmidt
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product

scholarly journals Proposal of managerial standards for new product portfolio management in Brazilian pharmaceutical companies

2010 ◽  
Vol 46 (1) ◽  
pp. 53-66 ◽  
Author(s):  
Raquel Assis Moreira ◽  
Lin Chih Cheng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product ◽  
Pharmaceutical Products ◽  
Pharmaceutical Companies ◽  
Development Projects ◽  
Product Portfolio ◽  
Case Study Methodology ◽  
Selection Of

New Product Portfolio Management is aimed at helping decision-makers better select projects for new products based on key criteria for the manufacturer. The Brazilian pharmaceutical industry has been undergoing change due to stricter sanitary requirements following the enactment of the Generic Law in 1999. This paper presents the results of a research study aimed at clarifying the rationale employed by national pharmaceutical companies in selecting and prioritizing their new product development projects. Consequently, proposals for an analytical structure that could help these companies better select their products were produced. The research was carried out using case study methodology in which four different companies were investigated. The results of the field study confirmed that these companies had a non-structured Product Development System and that the selection of new product development projects was made on a non-systematic basis. The research also identified key criteria for the selection of projects of new pharmaceutical products, which provided the basis for the preparation of a proposal for a managerial standard for application of New Product Portfolio Management.

Impact of critical chain project management and product portfolio management on new product development performance

2019 ◽  
Vol 34 (8) ◽  
pp. 1692-1705 ◽  
Author(s):  
Octaviano Rojas Luiz ◽  
Fernando Bernardi de Souza ◽  
João Victor Rojas Luiz ◽  
Daniel Jugend ◽  
Manoel Henrique Salgado ◽  
...  
Keyword(s):  
Project Management ◽  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product ◽  
Superior Performance ◽  
Product Portfolio ◽  
Content Type ◽  
Critical Chain Project Management ◽  
Critical Chain

Purpose This study aims to analyze the relationship between the adherence to critical chain project management (CCPM) practices and the new product development performance, in terms of the results of product development programs and product portfolio management (PPM). Design/methodology/approach A survey was conducted with 79 innovative companies operating in Brazil. Data were analyzed using correlation analysis and non-parametric tests. Findings Significant and positive correlations were found between CCPM adoption and the performance factors proposed. The adoption of CCPM offered stronger correlation with PPM performance than with the adoption of traditional methods. The results further indicate a possible indirect contribution of CCPM practices to the product development program by means of PPM improvement. Originality/value This study deepens the knowledge of the joint study between project management and new product development, by bringing empirical evidence that the adoption of specific practices suggested by CCPM is used by organizations with superior performance. Moreover, the results broaden CCPM literature by attesting that companies do not necessarily have to apply the CCPM approach in a formal and explicit way to obtain the performance results given. The analyses still have practical value when indicating which CCPM practices should be prioritized by managers seeking high performance in PPM.

Portfolio Management in New Product Development: Lessons from the Leaders—II

1997 ◽  
Vol 40 (6) ◽  
pp. 43-52 ◽  
Author(s):  
Robert G. Cooper ◽  
Scott J. Edgett ◽  
Elko J. Kleinschmidt
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
New Product
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