International Marketing
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16

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Published By Macmillan Education UK

9781403900685, 9781137287892

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

International Marketing Operations and Planning

International Marketing ◽

10.1007/978-1-137-28789-2_7 ◽

2009 ◽

pp. 209-238

Author(s):

Ogenyi Omar

Keyword(s):

International Marketing ◽

Marketing Operations

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International Competitive Marketing Strategies

International Marketing ◽

10.1007/978-1-137-28789-2_4 ◽

2009 ◽

pp. 104-137

Author(s):

Ogenyi Omar

Keyword(s):

Marketing Strategies

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Retail Internationalization and Marketing

International Marketing ◽

10.1007/978-1-137-28789-2_14 ◽

2009 ◽

pp. 430-453

Author(s):

Ogenyi Omar

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Management of Exporting and Importing

International Marketing ◽

10.1007/978-1-137-28789-2_6 ◽

2009 ◽

pp. 172-208

Author(s):

Ogenyi Omar

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The International Marketing Information and Research Process

International Marketing ◽

10.1007/978-1-137-28789-2_3 ◽

2009 ◽

pp. 68-103

Author(s):

Ogenyi Omar

Keyword(s):

International Marketing ◽

Research Process ◽

Marketing Information

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The International Marketing Environment

International Marketing ◽

10.1007/978-1-137-28789-2_2 ◽

2009 ◽

pp. 34-67

Author(s):

Ogenyi Omar

Keyword(s):

International Marketing ◽

Marketing Environment

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Introduction to International Marketing

International Marketing ◽

10.1007/978-1-137-28789-2_1 ◽

2009 ◽

pp. 1-33

Author(s):

Ogenyi Omar

Keyword(s):

International Marketing

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Service Strategies for International Marketing

International Marketing ◽

10.1007/978-1-137-28789-2_9 ◽

2009 ◽

pp. 274-302

Author(s):

Ogenyi Omar

Keyword(s):

International Marketing ◽

Service Strategies

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Product and Brand Decisions for International Marketing

International Marketing ◽

10.1007/978-1-137-28789-2_8 ◽

2009 ◽

pp. 239-273

Author(s):

Ogenyi Omar

Keyword(s):

International Marketing

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Market Selection Decisions and Entry Strategies

International Marketing ◽

10.1007/978-1-137-28789-2_5 ◽

2009 ◽

pp. 138-171

Author(s):

Ogenyi Omar

Keyword(s):

Market Selection ◽

Entry Strategies ◽

Selection Decisions

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