Internal Brand Management in an International Context
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14

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Published By Springer Fachmedien Wiesbaden

9783658007539, 9783658007546

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Brand commitment – A central determinant of internal brand management

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_7 ◽

2013 ◽

pp. 69-127

Author(s):

Christina Ravens

Keyword(s):

Brand Management ◽

Brand Commitment ◽

Internal Brand Management

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Classification of relevant terms and definitions

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_2 ◽

2013 ◽

pp. 11-13

Author(s):

Christina Ravens

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Objectives and outline of the study

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_4 ◽

2013 ◽

pp. 23-25

Author(s):

Christina Ravens

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Managerial implications

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_13 ◽

2013 ◽

pp. 253-262

Author(s):

Christina Ravens

Keyword(s):

Managerial Implications

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Brand citizenship behavior

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_6 ◽

2013 ◽

pp. 59-68 ◽

Author(s):

Christina Ravens

Keyword(s):

Citizenship Behavior ◽

Brand Citizenship Behavior

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Status of internal brand management research

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_5 ◽

2013 ◽

pp. 29-57

Author(s):

Christina Ravens

Keyword(s):

Brand Management ◽

Management Research ◽

Internal Brand Management

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Critical consideration of the study results and implications for future research

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_14 ◽

2013 ◽

pp. 263-265

Author(s):

Christina Ravens

Keyword(s):

Future Research ◽

Study Results ◽

Critical Consideration

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Relevance of brand commitment in a cross-cultural context

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_1 ◽

2013 ◽

pp. 3-10

Author(s):

Christina Ravens

Keyword(s):

Cultural Context ◽

Cross Cultural ◽

Brand Commitment

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Structure and methodology of empirical analysis

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_9 ◽

2013 ◽

pp. 139-145

Author(s):

Christina Ravens

Keyword(s):

Empirical Analysis

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Summary and overview of the research model

Internal Brand Management in an International Context ◽

10.1007/978-3-658-00754-6_8 ◽

2013 ◽

pp. 129-135

Author(s):

Christina Ravens

Keyword(s):

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