Sport, Promotional Culture and the Crisis of Masculinity
Latest Publications

TOTAL DOCUMENTS

9

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Palgrave Macmillan UK

9781137556721, 9781137556738

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Flexible Masculinity and Consumer Citizenship in a Global World: David Beckham as Sport Celebrity, Iconic Brand and Corporate Sponsors’ Dream

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_4 ◽

2017 ◽

pp. 91-122

Author(s):

Sarah Gee ◽

Steven Jackson

Keyword(s):

Consumer Citizenship ◽

Global World ◽

Corporate Sponsors

Download Full-text

Policing the Crisis of Masculinity in a Global and Digital Era

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_9 ◽

2017 ◽

pp. 247-277

Author(s):

Sarah Gee ◽

Steven Jackson

Keyword(s):

Digital Era ◽

Crisis Of Masculinity

Download Full-text

Contextualising Masculinity: Between and Beyond Hegemonic, Flexible and Inclusive Masculinity

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_2 ◽

2017 ◽

pp. 31-55

Author(s):

Sarah Gee ◽

Steven Jackson

Download Full-text

The Contemporary Crisis of Masculinity: Sport and the Final Frontier?

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_1 ◽

2017 ◽

pp. 1-30

Author(s):

Sarah Gee ◽

Steven Jackson

Keyword(s):

Crisis Of Masculinity

Download Full-text

Once Were Warriors: Haka, Promotional Culture and Māori Masculinity Past, Present and Future

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_8 ◽

2017 ◽

pp. 215-245

Author(s):

Sarah Gee ◽

Steven Jackson

Download Full-text

Globalisation, Corporate Nationalism and Sporting Masculinities in Canada: Molson Beer Advertising and Consumer Citizenship

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_5 ◽

2017 ◽

pp. 123-148

Author(s):

Sarah Gee ◽

Steven Jackson

Keyword(s):

Consumer Citizenship

Download Full-text

The Promotional Culture of Hockey Masculinity: The NHL “Inside the Warrior” Campaign

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_7 ◽

2017 ◽

pp. 185-213

Author(s):

Sarah Gee ◽

Steven Jackson

Download Full-text

Producing and Consuming Liquid Masculinity in New Zealand: The Legacy of the Speight’s Southern Man Advertising Campaign

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_6 ◽

2017 ◽

pp. 149-184

Author(s):

Sarah Gee ◽

Steven Jackson

Keyword(s):

New Zealand ◽

Advertising Campaign

Download Full-text

Screening Masculinity: Crisis, Promotional Culture, Consumption and Sport

Sport, Promotional Culture and the Crisis of Masculinity ◽

10.1057/978-1-137-55673-8_3 ◽

2017 ◽

pp. 57-90

Author(s):

Sarah Gee ◽

Steven Jackson

Keyword(s):

Culture Consumption ◽

Masculinity Crisis

Download Full-text