Perancangan Iklan Sosial “Kali Resik, Solo Apik” Menyadarkan Arti Sungai Bersih Bagi Masyarakat Kota Surakarta

Through a social advertisement or campaign, it is expected to be able to make people care more about the surrounding environment. One of them is more concerned about the river where now many rivers are affected by pollution. The concept of social advertising through a comprehensive campaign strategy through various media (Integrated Advertising Campaign). This design also uses a visual communication method approach based on existing facts, namely the problem of river pollution which has quite an impact on the river ecosystem environment. An important keyword as a slogan is "Kali Resik, Solo Apik” is a strategy to approach community participation to further strengthen campaign activities so that the message to be conveyed can be understood by the entire community. This social advertising campaign is not only aimed at the people of the riverbanks or riverbanks, but also all levels of society in the city of Surakarta.

Conclusion

This concluding chapter uses British free-to-air television broadcasting network Channel 4’s “Superhumans Return” advertising campaign for its coverage of the 2016 Paralympic Games as a case study with which to explore the overlaps between nineteenth-century and contemporary cultural representations of prosthesis users. It highlights the way that contemporary sources, including Channel 4’s campaign, interrogate a privileging of normalcy while remaining encoded by ableist inclinations. The chapter draws together the various strands of the book’s argument to make the case that the literary history of prosthesis is rich, complicated, and conflicted.

Text, context, affect and effect: Fairy tales in the UNICEF advertising campaign against paedophilia

By conveying traditions and moral values fairy tales constitute an important part of our lives and cultural identities. Fairy tale motifs and allusions have been repeatedly employed for commercial and non-commercial purposes by advertisers around the world. This paper looks at the UNICEF anti-sexting advertising campaign that features two classic fairy tales, Hansel and Gretel and Little Red Riding Hood. Sexting is a growing problem among young people these days. According to the recent EU Kids Online 2020 survey carried out in 19 European countries, 22 percent of children aged 12-16, on average, have had some experience with receiving sexual messages or pictures. Through an analysis of the visual and verbal content of selected advertisements, the present study investigates how the advertisers creatively make use of the famous fairy tales to raise public awareness of the issue.

Storytelling as an imperative to build morals, ethics, character, and a capacity for kindness in Children

Storytelling is touted as an extremely effective medium of communication and selling one’s viewpoint to others. There is a surfeit of resources advocating and teaching storytelling techniques and tools to help sell products and services, attract investors, build organizational brands, cultivate social correctness, build intercultural understanding, run an advertising campaign and express entrepreneurial frames. The predicament of communicating the truth in organizations is frequently between truth-speak and ‘telling a good story or ‘spinning a clever yarn’. Selling ideas, marketing products, obtaining buy-ins from investors can entail ‘stretching the truth’. Recognizing the axiology of this disturbing malaise on one hand and exploring the positive influence that emotional learning through stories can have on the moral, ethical, and character development needs of children, this paper sees an imperative to posit storytelling as a dominant, pedagogic tools to build morals, ethics, character, and capacity for kindness in children.

Write Your Own Luck Campaign: Pentel’s Successful Advertising Strategy Based on Superstitious Beliefs in Thailand

The Pentel case study exhibits a success case of a global firm’s ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version represented a unique type of luck it brought to its user. The campaign targeted Thai teens who were heavy users of social media. The campaign was launched through offline and online channels and received significant attention and awareness from the target audience. This case study represents a campaign that incorporates cultural beliefs and values of local consumers into an effective advertising campaign. The company achieved its goal of raising brand awareness and online engagement among the target audience.

RACISM ISSUES IN NIKE BRAND ADVERTISEMENT

ABSTRACT Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us. Keywords: racism, advertisement, poster, video, brand, Nike