Marketing Management: An International Perspective
Latest Publications

TOTAL DOCUMENTS

4

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Macmillan Education UK

9780333750087, 9781349275298

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

International Marketing: Strategy Implementation

Marketing Management: An International Perspective ◽

10.1007/978-1-349-27529-8_4 ◽

1999 ◽

pp. 425-487

Author(s):

Kamran Kashani ◽

Dominique Turpin

Keyword(s):

Marketing Strategy ◽

International Marketing ◽

Strategy Implementation ◽

International Marketing Strategy

Download Full-text

International Marketing: Global Integration and Strategy

Marketing Management: An International Perspective ◽

10.1007/978-1-349-27529-8_3 ◽

1999 ◽

pp. 355-422

Author(s):

Kamran Kashani ◽

Dominique Turpin

Keyword(s):

International Marketing ◽

Global Integration

Download Full-text

Introduction to Marketing

Marketing Management: An International Perspective ◽

10.1007/978-1-349-27529-8_1 ◽

1999 ◽

pp. 1-52 ◽

Author(s):

Kamran Kashani ◽

Dominique Turpin

Download Full-text

Marketing Decisions: The Five ‘Ps’

Marketing Management: An International Perspective ◽

10.1007/978-1-349-27529-8_2 ◽

1999 ◽

pp. 53-353

Author(s):

Kamran Kashani ◽

Dominique Turpin

Download Full-text