Social Marketing
Latest Publications

TOTAL DOCUMENTS

35

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0

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Published By Routledge

9780203380925

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Applying social marketing to the H1N1 2009 pandemic flu and the promotion of vaccines

Social Marketing ◽

10.4324/9780203380925-45 ◽

2013 ◽

pp. 536-539

Keyword(s):

Social Marketing ◽

Pandemic Flu

Internal social marketing: Encouraging pro-environmental behaviour in the workplace

Social Marketing ◽

10.4324/9780203380925-39 ◽

2013 ◽

pp. 480-487

Keyword(s):

Social Marketing ◽

Environmental Behaviour

Saathiya youth-friendly network innovative Behaviour Change Communication for family planning services in India

Social Marketing ◽

10.4324/9780203380925-38 ◽

2013 ◽

pp. 468-479

Keyword(s):

Family Planning ◽

Behaviour Change ◽

Behaviour Change Communication ◽

Family Planning Services ◽

Change Communication ◽

Innovative Behaviour ◽

Youth Friendly

Relationship marketing involves parents in drug prevention, but how easy is it?

Social Marketing ◽

10.4324/9780203380925-35 ◽

2013 ◽

pp. 445-452

Keyword(s):

Relationship Marketing ◽

Drug Prevention

Using social marketing to improve breastfeeding rates in a low socio-economic area

Social Marketing ◽

10.4324/9780203380925-34 ◽

2013 ◽

pp. 438-444

Keyword(s):

Social Marketing ◽

Economic Area ◽

Breastfeeding Rates

MumBubConnect: Using SMS to engage new mothers

Social Marketing ◽

10.4324/9780203380925-26 ◽

2013 ◽

pp. 358-367

Keyword(s):

New Mothers

The big picture – systems social marketing

Social Marketing ◽

10.4324/9780203380925-20 ◽

2013 ◽

pp. 291-319

Keyword(s):

Social Marketing ◽

Big Picture

Critical marketing

Social Marketing ◽

10.4324/9780203380925-18 ◽

2013 ◽

pp. 243-273

Research and the art of storytelling

Social Marketing ◽

10.4324/9780203380925-15 ◽

2013 ◽

pp. 141-175

Ethical issues in pro-social advertising: The Australian 2006 White Ribbon Day campaign

Social Marketing ◽

10.4324/9780203380925-44 ◽

2013 ◽

pp. 522-535

Keyword(s):

Ethical Issues ◽

Social Advertising