Marketing and the Library
Latest Publications

TOTAL DOCUMENTS

5

(FIVE YEARS 5)

H-INDEX

0

(FIVE YEARS 0)

Published By Routledge

9781315860145

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Megatrend Marketing: Creating the Library's Future

Marketing and the Library ◽

10.4324/9781315860145-1 ◽

2021 ◽

pp. 7-18

Author(s):

Barbara Conroy

Library Market Segmentation: An Effective Approach for Meeting Client Needs

Marketing and the Library ◽

10.4324/9781315860145-2 ◽

2021 ◽

pp. 19-31

Author(s):

Anne J. Matthews

Keyword(s):

Market Segmentation ◽

Client Needs

Distribution of the Library's Product: The Need for Innovation

Marketing and the Library ◽

10.4324/9781315860145-4 ◽

2021 ◽

pp. 49-57

Author(s):

Darlene E. Weingand

Marketing Myopia

Marketing and the Library ◽

10.4324/9781315860145-5 ◽

2021 ◽

pp. 59-80

Author(s):

Theodore Levitt

The ABCs of Implementing Library Marketing

Marketing and the Library ◽

10.4324/9781315860145-3 ◽

2021 ◽

pp. 33-47

Author(s):

Andrea C. Dragon ◽

Tony Leisner

Keyword(s):

Library Marketing