The College Library was established to support academic needs both for the internal public and the external public of the college itself. However, the development of communication technology has made the interest in reading students in college libraries decrease. Therefore college libraries must implement the right strategies to increase students' reading interest in the library. Through this study, researchers found the influence of marketing communication strategies carried out by lecturers (variable x) on students' reading interest (variable y) by 72%. This shows that lecturers should also provide socialization and direction to students related to the importance of reading reference sources from campus libraries by telling interesting things so that students' reading interest in college libraries increases librarians in college libraries can make lecturers as co-workers in carrying out lecturer marketing communication strategies considering are individuals whose daily life is more interact with students so that lecturers have an important role in carrying out library marketing communication to students.
Purpose
The basic purpose of this paper is to find out library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive.
Design/methodology/approach
This paper reviews various options for libraries to use different forms of social media to market their resources and services.
Findings
The reviewed literature has identified the importance and use of emerging technologies and social media in libraries. This paper can help library professionals to engage themselves to use social media and emerging technologies to bring innovation into the library sources and services.
Originality/value
This paper provides a review of social media and emerging technologies used for marketing in the libraries environment.
<p>Marketing in libraries has been widely discussed in literature, but is often limited to either prescriptive writing on the application of marketing theory to libraries, or descriptions of marketing at individual libraries with little theoretical basis. The purpose of this research was to compare the teen marketing practiced by public libraries with library marketing theory, and to discover whether the application of theory is a conscious decision by libraries. Staff were interviewed at two New Zealand public library networks to discover whether they considered marketing targeting theory and the marketing mix when marketing to teens. It was found that while both library networks did do some formal teen marketing, the majority of marketing was conducted more informally by individual community libraries. Libraries struggled in particular with defining their teen users, and the marketing mix was dealt with in an ad hoc manner. Overall, library marketing was more tactical than strategic.</p>
<p>Marketing in libraries has been widely discussed in literature, but is often limited to either prescriptive writing on the application of marketing theory to libraries, or descriptions of marketing at individual libraries with little theoretical basis. The purpose of this research was to compare the teen marketing practiced by public libraries with library marketing theory, and to discover whether the application of theory is a conscious decision by libraries. Staff were interviewed at two New Zealand public library networks to discover whether they considered marketing targeting theory and the marketing mix when marketing to teens. It was found that while both library networks did do some formal teen marketing, the majority of marketing was conducted more informally by individual community libraries. Libraries struggled in particular with defining their teen users, and the marketing mix was dealt with in an ad hoc manner. Overall, library marketing was more tactical than strategic.</p>
This chapter will explore how social media assessment is used for library marketing. It will build upon existing literature on how other libraries quantify social media impact in promoting their services. This includes methods on how libraries can gather native application statistics from popular platforms such as Facebook, Twitter, YouTube, and Instagram. An exploration into web analytics will also be explored as evidence of social media impact. The chapter will use case-studies of the Ursula C. Schwerin Library of the New York City College of Technology (City Tech), CUNY, and how social media platforms are used to advertise library events and disseminate news.
PENGARUH KOMUNIKASI PEMASARAN YANG DILAKUKAN OLEH DOSEN TERHADAP MINAT BACA MAHASISWA PADA PERPUSTAKAAN PERGURUAN TINGGI NEGERI DI JAKARTA SELATAN