Multimodal Communication
Latest Publications

TOTAL DOCUMENTS

7

(FIVE YEARS 7)

H-INDEX

1

(FIVE YEARS 1)

Published By Springer International Publishing

9783030154271, 9783030154288

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Discourse of Advertising for Luxury Residences in Hong Kong: A Multimodal Critical Discourse Analysis

Multimodal Communication ◽

10.1007/978-3-030-15428-8_5 ◽

2019 ◽

pp. 107-130

Author(s):

May Wong

Keyword(s):

Hong Kong ◽

Discourse Analysis ◽

Critical Discourse Analysis ◽

Critical Discourse

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Emotional Branding in Multimodal Personal Loan TV Advertisements: Analysing Voices and Engagement

Multimodal Communication ◽

10.1007/978-3-030-15428-8_4 ◽

2019 ◽

pp. 83-106

Author(s):

May Wong

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Postage Stamps as Windows on Social Changes and Identity in Postcolonial Hong Kong

Multimodal Communication ◽

10.1007/978-3-030-15428-8_3 ◽

2019 ◽

pp. 55-80 ◽

Author(s):

May Wong

Keyword(s):

Hong Kong ◽

Social Changes ◽

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Digital Photography and Identity of Hong Kong Females: A Case Study of Facebook Images

Multimodal Communication ◽

10.1007/978-3-030-15428-8_6 ◽

2019 ◽

pp. 131-155

Author(s):

May Wong

Keyword(s):

Hong Kong ◽

Digital Photography

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Slim Arms, Waist, Thighs and Hips, but Not the Breasts: Portrayal of Female Body Image in Hong Kong’s Magazine Advertisements

Multimodal Communication ◽

10.1007/978-3-030-15428-8_2 ◽

2019 ◽

pp. 13-53

Author(s):

May Wong

Keyword(s):

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Significance of Social Semiotic Research

Multimodal Communication ◽

10.1007/978-3-030-15428-8_7 ◽

2019 ◽

pp. 157-162

Author(s):

May Wong

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Social Semiotics: Setting the Scene

Multimodal Communication ◽

10.1007/978-3-030-15428-8_1 ◽

2019 ◽

pp. 1-9

Author(s):

May Wong

Keyword(s):

Social Semiotics

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