Toward Behavioral Transaction Cost Economics - International Marketing and Management Research
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7

(FIVE YEARS 7)

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0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030468774, 9783030468781

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

An Empirical Application to MNC Subsidiary Ownership

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_6 ◽

2020 ◽

pp. 233-264

Author(s):

George Z. Peng

Keyword(s):

Empirical Application ◽

Mnc Subsidiary ◽

Subsidiary Ownership

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Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors?

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_3 ◽

2020 ◽

pp. 109-137

Author(s):

George Z. Peng

Keyword(s):

Bounded Rationality ◽

Transaction Cost ◽

Transaction Cost Economics

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Is Transaction Cost Economics Behavioral?

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_1 ◽

2020 ◽

pp. 1-44

Author(s):

George Z. Peng

Keyword(s):

Transaction Cost ◽

Transaction Cost Economics

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Implications, Future Directions, and Conclusion

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_7 ◽

2020 ◽

pp. 265-367

Author(s):

George Z. Peng

Keyword(s):

Future Directions

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Toward Behavioral Transaction Cost Economics and Beyond

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_5 ◽

2020 ◽

pp. 193-231

Author(s):

George Z. Peng

Keyword(s):

Transaction Cost ◽

Transaction Cost Economics

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Modeling Bounded Rationality: Mediation or Moderation—Or Bounded Rationalizing?

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_4 ◽

2020 ◽

pp. 139-191

Author(s):

George Z. Peng

Keyword(s):

Bounded Rationality

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Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics

Toward Behavioral Transaction Cost Economics - International Marketing and Management Research ◽

10.1007/978-3-030-46878-1_2 ◽

2020 ◽

pp. 45-108

Author(s):

George Z. Peng

Keyword(s):

Transaction Cost ◽

Transaction Cost Economics ◽

Philosophical Foundations ◽

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