Market Entry Strategies for the PR China
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Published By Deutscher Universitätsverlag

9783824467815, 9783663081999

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Determinants of Market Entry Behavior

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_4 ◽

1999 ◽

pp. 83-104

Author(s):

Alexander G. C. Dony

Keyword(s):

Market Entry ◽

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Conclusion

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_7 ◽

1999 ◽

pp. 201-204

Author(s):

Alexander G. C. Dony

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Designing the Mode of Entry

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_5 ◽

1999 ◽

pp. 105-159

Author(s):

Alexander G. C. Dony

Keyword(s):

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Theoretical Framework

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_2 ◽

1999 ◽

pp. 15-43

Author(s):

Alexander G. C. Dony

Keyword(s):

Theoretical Framework

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Introduction

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_1 ◽

1999 ◽

pp. 3-13

Author(s):

Alexander G. C. Dony

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Developing the Marketing Plan

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_6 ◽

1999 ◽

pp. 161-199

Author(s):

Alexander G. C. Dony

Keyword(s):

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PR China: An Investor’s Perspective

Market Entry Strategies for the PR China ◽

10.1007/978-3-663-08199-9_3 ◽

1999 ◽

pp. 45-79

Author(s):

Alexander G. C. Dony

Keyword(s):

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