Customer Relationship Management
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TOTAL DOCUMENTS

10

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By Routledge

9780080472430

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Managing the customer lifecycle: customer retention and development

Customer Relationship Management ◽

10.4324/9780080472430-16 ◽

2004 ◽

pp. 301-332

Keyword(s):

Customer Retention ◽

Customer Lifecycle

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Creating value for customers

Customer Relationship Management ◽

10.4324/9780080472430-14 ◽

2004 ◽

pp. 234-274

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Information technology for customer relationship management

Customer Relationship Management ◽

10.4324/9780080472430-10 ◽

2004 ◽

pp. 71-109

Keyword(s):

Information Technology ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Managing the customer lifecycle: customer acquisition

Customer Relationship Management ◽

10.4324/9780080472430-15 ◽

2004 ◽

pp. 275-300

Keyword(s):

Customer Acquisition ◽

Customer Lifecycle

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Organizing for customer relationship management

Customer Relationship Management ◽

10.4324/9780080472430-17 ◽

2004 ◽

pp. 333-350

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Making sense of customer relationship management

Customer Relationship Management ◽

10.4324/9780080472430-8 ◽

2004 ◽

pp. 17-51

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Making Sense

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Creating and managing networks

Customer Relationship Management ◽

10.4324/9780080472430-13 ◽

2004 ◽

pp. 179-233

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Customer portfolio analysis

Customer Relationship Management ◽

10.4324/9780080472430-11 ◽

2004 ◽

pp. 110-147

Keyword(s):

Portfolio Analysis

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The customer relationship management value chain

Customer Relationship Management ◽

10.4324/9780080472430-9 ◽

2004 ◽

pp. 52-70

Keyword(s):

Customer Relationship Management ◽

Value Chain ◽

Relationship Management ◽

Customer Relationship

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Customer intimacy

Customer Relationship Management ◽

10.4324/9780080472430-12 ◽

2004 ◽

pp. 148-178

Keyword(s):

Customer Intimacy

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