The Influence of Entrepreneurial Marketing Dimensions on the Performance of Wedding Organizers and Planners in Surabaya

The wedding industry in Indonesia is growing very rapidly, including wedding organizer and planners. This industry is included in the red ocean business because of the many new business growths in this area. Excellent marketing skills are needed to stay in this business. One of them is by implementing entrepreneurial marketing. This study uses quantitative methods using SmartPLS for data processing. Research respondents were 112 employees of wedding organizers and planners in Surabaya. The sampling technique used was purposive sampling method. In this study, researchers wanted to know about the influence of entrepreneurial marketing dimensions on company performance. The dimensions examined for influence were innovation value creation, customer intimacy, and opportunity focus. The results obtained are that the dimension of value creation has a significant effect on company performance, while the dimensions of innovation, customer intimacy, and focus on opportunities have no significant effect on company performance.

Pengaruh Customer Intimacy, Promosi, dan Citra Merek Islam Terhadap Loyalitas Nasabah Bank Syariah Indonesia KCP Godean 3 dengan Kepuasan sebagai Variabel Intervening

This study aims to examine the effect of customer intimacy, promotion, and Islamic brand image on customer loyalty at Bank Syariah Indonesia KCP Godean 3 with satisfaction as an intervening variable. The research method is quantitative in the form of primary data obtained through distributing questionnaires to customers of Bank Syariah Indonesia KCP Godean 3. The samples taken are 100 respondents. The sampling technique used is purposive sampling. Then the results obtained are processed with SPSS version 22. The results show that customer intimacy has a significant positive effect on loyalty with a coefficient of 23.8% and a significance of <5%. Promotion has a positive and insignificant effect on loyalty with a coefficient of 1.9% and a significance >5%. Islamic brand image has a positive and significant effect on loyalty with a coefficient of 35.3% and a significance of <5%. Satisfaction has a positive and significant effect on loyalty with a coefficient of 47.7% and a significance <5%. Customer intimacy has a significant positive effect on satisfaction with a coefficient of 64.0% and a significance of <5%. %. Promotion has a positive and insignificant effect on satisfaction with a coefficient of 1.4% and a significance >5%. Islamic brand image has a positive and significant effect on satisfaction with a coefficient of 91.0% and a significance of <5%. Satisfaction is not able to mediate customer intimacy on loyalty with a t count of 39.495% < t table 1.661 with a significance level of 5%. Satisfaction is not able to mediate promotion of loyalty with a t count of 39.103% < t table 1.661 with a significance level of 5%. Satisfaction is able to mediate Islamic brand image on loyalty with t count of 419.041% > t table 1.661 with a significance level of 5%.

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES ON PERFORMANCE OF MEDIUM ENTERPRISES

Purpose: The main purpose of this study was to investigate the effect of customer Relationship management strategies on performance of Medium Enterprises. Methodology: The researcher used descriptive research design. The study site is at Kiambu County, where researcher is expected to collect data from different 5 heads of department of 40 medium enterprises. Data shall be collected using self - administered Questionnaires since the found extensive knowledge in the market hence dropped the interview. The researcher employed SPSS version 24.00 to analyze descriptive statistic. The result was presented using tables and chart. Results: The study established that Customer Retention, Technology Infrastructure and Customer Experience positively and significantly affects performance of MSE's as shown by beta values of 0.449, 0.269 and 0.357andsignificant values of0.000, 0.013 and 0.001 respectively. Customer Intimacy was found to positively but insignificantly affects performances of MSE's. The results implies that increasing each of the independent variable with one unit increases performance of MSE's with associated beta values. The study concludes that Customer Retention, Technology Infrastructure, Customer Experience and Customer Intimacy positively affects performances of MSE's to positive levels. Unique contribution to theory, practice and policy: The study recommends that management of MSE's to enhance Customer Retention practices, Technology Infrastructure, Customer Experience practices and Customer Intimacy since the practices positively affects performances of the enterprises. Further research recommends in order to enhance retention firm should consider the following strategies, open communication policies, Corroborative or business partnering strategies and production innovation strategy. On second pillar(technology) the study recommends that firms should integrate technology with their good and service. On third pillar(customer experience) the study recommends that firm should support the customers throughout consumption process ,implement user defined product approach and implement J.I.T system. On the last pillar study recommends that firm should be customer centric when innovate product, open communication and organize met up's. Furthermore more the study recommends further comparative study on other counties; CRM practice and their effect on performance and remaining 50.6% out of 1006% CRM strategies accounted by other indicators not included in this study.

Systematic Literature Review: Faktor Keunggulan Kompetitif Hotel di Indonesia

The aim of this research is to identify and evaluate the factors that give hotels in Indonesia a competitive advantage. This research approach is based on a three-stage protocol, which includes an initial stage, implementation, and writing. The initial search string yielded 1,250 journal articles, of which 12 were chosen for further investigation. This study employs qualitative methods, after which the data is extracted and research questions are generated. Differentiation, environmentally friendly technology, service quality, marketing efficiency, market focus, creativity or image, leadership style, information systems, knowledge management, customer intimacy, hotel budgets, and human resources are among the factors that affect hotels' competitive advantage, according to the findings of this report. Both of these factors have a favorable or important impact on hotels' competitive advantage. Originality based on this literature can be seen as a potential research agenda and can aid the growth of the hospitality industry. Keywords: Competitive Advantage, Hotels

Comparison of first-year student conceptions of their future roles as engineers between Belgium, Ireland, and The Netherlands

Recent research by KU Leuven showed that 33% of the engineering graduates in Flanders changed jobs in the first year, with 60% of those citing job content as a reason. Also, industry often reports that recent graduate hires lack the right skills for the job. It appears that students seem to enter the labour market less prepared both in perception and skill level. This study investigates the perceptions of first-year students on their future role and the competencies they need by developing an engineering role model on the business model of Tracey and Wiersema. The premise of the PREFER-model is that most vacancies for junior engineers fall into one of three roles: Product Leadership (i.e., focus on radical innovation), Operational Excellence (i.e., focus on process optimization), and Customer Intimacy (i.e., focus on client-tailored solutions). A survey was administered to first-year students from the three largest engineering degrees in Belgium, Ireland, and the Netherlands. A total of 197 students in Belgium (KU Leuven – Engineering Technology), 89 students in Ireland (TU Dublin – Engineering), and 372 students in the Netherlands (TU Delft – Aerospace Engineering) participated. In this survey, students were also asked to express their preference for three fictional job vacancies reflecting the three different roles. The results showed that first-year students do not have a clear view of the future and have an idealized perception of the engineering profession centred around the Product Leadership role. Students were also found to overestimate their level of preparedness when it comes to their mastery of competencies. It is suggested that having a discerning professional roles model as well as instruments that allow students to assess their role alignment and associated role competencies will help mitigate these issues.

Does Critical Success Factors of KM Mediate the KS-Driven Performance in the Software Sector of Pakistan?

This research tends to investigate role of KS practices on overall performance of software sector using critical success factors of KM (i.e. KM process and infrastructure capabilities) as intermediate measures. In this regard, a survey method using the adapted instrument to draw the inference from data collected from software developers. The parallel multiple mediation model proposed and tested by using Process Macro. The findings of study reveal that KS practices have a significant and positive effect on the overall performance in terms of operational excellence, financial achievement, customer intimacy, product leadership. The results indicate that all the constructs of KM process and infrastructure capabilities partially mediates the relationship between KS practices and performance of software sector. Hence, findings of study support all the suggested hypotheses and draws the inference that KM process and infrastructure capabilities support the theoretical prisms of KBV initiatives.

What Drives Customer Loyalty in Islamic Banking? An Evidence from Pakistan

This study investigates the role of customer intimacy, commitment, and trust in increasing their loyalty and mediating role across trust and customer loyalty nexus. A total of 500 questionnaires were disseminated but 404 of these were included for analysis (approx. 81% response rate). The hypotheses were tested through the structural equation modeling technique using smart PLS. The results indicate that trust has a significant nexus with commitment, customer intimacy, and loyalty. Both commitment and customer intimacy have a significant nexus with customer loyalty. The mediation analysis reveals that commitment and customer intimacy act as important mediating variables in the nexus. The research outcome supports the notion that as the level of trust increases the level of intimacy, commitment, and loyalty would tend to increase as well. The results further reveal that customers are devoted towards persistent and continuing association with Islamic banks. Commitment, trust, and customer intimacy prove to be the foundation factors for building and strengthening customer loyalty. It emerges, that in terms of hierarchy, the customer trust needs to be evolved at the initial level consistently followed by customers' intimacy, commitment, and loyalty.