Marketing Analytics
Latest Publications

TOTAL DOCUMENTS

21

(FIVE YEARS 21)

H-INDEX

0

(FIVE YEARS 0)

Published By University Of Virginia Press

9780813945163, 081394516x, 9780813945156

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Back Matter

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.21 ◽

2021 ◽

pp. 295-300

Further Resources

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.19 ◽

2021 ◽

pp. 269-272

Notes

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.18 ◽

2021 ◽

pp. 259-268

Acknowledgments

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.17 ◽

2021 ◽

pp. 257-258

Implementing Marketing Analytics

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.16 ◽

2021 ◽

pp. 246-256

Keyword(s):

Marketing Analytics

Text Analytics

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.12 ◽

2021 ◽

pp. 175-193

Keyword(s):

Text Analytics

Linear Regression

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.8 ◽

2021 ◽

pp. 67-99

Keyword(s):

Linear Regression

Automation of Marketing Models

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.15 ◽

2021 ◽

pp. 232-245

Keyword(s):

Marketing Models

Paid Search Advertising

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.11 ◽

2021 ◽

pp. 149-174

Keyword(s):

Search Advertising ◽

Paid Search ◽

Paid Search Advertising

Front Matter

Marketing Analytics ◽

10.2307/j.ctv1bd4mz9.1 ◽

2021 ◽

pp. i-iv