Remanufacturing Marketing Decisions in the Presence of Retailing Platforms in the Carbon Neutrality Era

Background: In response to the specific goals of carbon peaking and neutrality, remanufacture is becoming increasingly popular. With the marketplace being more and more adopted, an independent remanufacturer (IR) could sell its products via either the reselling model or the marketplace model. In order to contribute more to carbon neutrality, we investigate the optimal marketing decision for remanufacturing. We construct two models namely reselling model and the marketplace model, and further explore the effects of each marketing model on the decisions and profits of both the IR and the platform firm. Methods: We examine a platform firm that sells new products and an IR that sells remanufactured products under two marketing models based on game theory: (1) a reselling model in which the IR sells remanufactured products to the platform firm; then the platform firm resells to consumers; (2) a marketplace model in which the IR sells remanufactured products to consumers through the platform. Results: Our results show that aiming at carbon neutrality, the IR would be induced by the marketplace model to undertake remanufacturing operations and remanufacture products as many as it could still meet the market demand. Meanwhile, the marketplace model encourages the IR to rethink its work and manufacture more products under certain conditions. Furthermore, both the platform firm and the IR prefer the marketplace model to the reselling model within a Pareto zone. In addition, we find that both the platform firm and the IR could benefit from the marketplace model when they take carbon neutrality under consideration. Conclusions: This study provides managerial insight from two aspects. Remanufactures could decide their marketing model via thorough consideration of market competition, commission rate, and production cost. The government could do more to protect the marketplace environment in order to stimulate the internal vitality of the platform in the achievement march of carbon neutrality purpose. That is, this study will provide good guidance for sustainable development decision-making of remanufacturing marketing platforms, and further contributes to the achievement of the carbon neutrality goal.

Brand Digital Marketing under Intranet Security Control Based on the Machine Learning Classification Algorithm

With the advent of the information age, digital marketing models have begun to receive attention and to have applications in many industries. Although the digital marketing model has thus become a hot spot in the sales world, there is still not enough research on digital marketing. In order to optimize brand digital marketing under internal and external security control based on the machine learning classification algorithm, this paper uses fuzzy system theory to perform fuzzy analysis on various experimental data studied, convert it into a fuzzy set, obtain the fuzzy solution of the related function, establish related models of machine learning classification algorithms, and identify and collect relevant experimental data in an intelligent way, saving time for data collection. This paper collects the customer characteristics, customer sensitivity, brand promotion, and brand revenue of a brand within seven days; then uses the classification algorithm and collected data to predict and analyze the future data results; and uses the machine learning classification algorithm model formula to solve the correlation function. The final experimental results show that, in the digital marketing mode, network marketing brings 75% of the benefits to the brand, which is the highest among the four digital marketing models, and it has the best brand publicity level, 45%. At the same time, customers’ sensitivity to the brand reaches 50% under the network marketing model.

System of Marketing Models of Goods

The aim of the article. The purpose of the study, which is the subject of the article, was the formation of a system of product models, which covered the stage "production - distribution - exchange - consumption", which creates a basis for analysing the competitiveness of goods over time. To achieve this goal, the following tasks were set and solved: a) a comprehensive analysis of existing models in marketing; b) the formation of new models of goods that are not present today in the world scientific literature; c) formation of a system of product models in marketing as a basis for analysis of product competitiveness in the temporal aspect. Analyses results. Traditionally, in the process of analysing the competitiveness of the company in the centre of the analysis is the product as an object of market exchange. The issue of product competitiveness implies the need to determine the key aspects or components that will be subject to comparative analysis, as competitiveness is a relative concept. For a comprehensive analysis of competitiveness it is necessary to take into account the entire cycle of its production and market presence, its life cycle, in particular, within the classical scheme: production - distribution - exchange - consumption. At each of the stages of this scheme, the key are different aspects and characteristics of the product, according to the characteristics of interaction with it, which should be reflected in the marketing models of the product, developed separately for each stage. Within each stage, appropriate models are identified that reflect the specific requirements for the product related to the technical and economic characteristics of the enterprise. The first stage - production - aims to optimize production activities, so the model should reflect the characteristics of the production of goods. In the second stage - distribution - the product must meet the goal of optimizing logistics activities, therefore, the corresponding model reflects the characteristics of the product associated with logistics of sales. The third stage - exchange - is the point of intersection of supply and demand. Within the fourth stage of consumption, the product model should be focused on motivation and consumer behaviour. The presented models are connected into a system that is cross-cutting for the entire life cycle of the product and can serve as a basis for a comprehensive assessment of its competitiveness. Conclusions and directions for further research. The presented product models form an interconnected group, covering the entire economic cycle from the beginning of production to consumption. This approach helps to take into account the nuances of marketing management at each stage and to form a set of marketing measures to strengthen the competitiveness of the enterprise in terms of its product policy. A further area of research may be the development of an algorithm that will form a system of criteria for the competitiveness of goods in accordance with the specific market situation, taking into account the peculiarities of the implementation of stages within a certain market.

Green Tourism Marketing Model1

Green Tourism Marketing Model research as efforts to develop environmentally-friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive.In the long term, this research aims to provide the marketing concept of green tourism as economic development effort and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of the local communities of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by Scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test model, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to building small business tourism (8) the establishment of the concept of the green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism that can encourage the growth of tourism businesses that have the capability to create a multiplier effect for the improvement of employment opportunities and increase opportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of a growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and cultural community and environmental resources itself.

Research on the Selection of Supply Chain Marketing Models Based on E-commerce Service Levels

Based on the game theory, the service sensitivity coefficient is introduced to construct four marketing game models, which include a single flagship store, a single self-operated store, a direct sales-flagship store, and a direct sales-self-operated store, in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different situations. The study found that the service levels affected the profit of each entity in the supply chain. The service levels of self-operated stores were higher than those of the flagship stores, and the opening of direct sales channels had a stimulating effect on the service levels of e-commerce platforms to a certain extent. In consideration of the service levels and the ability to build direct sales channels, the direct sales-flagship store marketing model is the best choice for manufacturers whereas e-commerce platforms are more inclined to open self-operated stores. However, the opening of manufacturers’ direct sales channels is not necessarily beneficial to e-commerce platforms.

Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy

To fully understand the root causes for consumer’s trust and preference of we-media marketing, it is important to explore deep into the features and superiorities of the marketing model of we-media marketing platforms, as well as the factors affecting the profit-making of the model. The existing studies on WeMedia ads marketing at home and abroad are mostly descriptive analysis on the relevant concepts, the importance of WeMedia ads marketing, product quality monitoring, and the reasonability of marketing models. There is a lack of quantitative results on deeper layers. To make up for the gap, this paper explores the evaluation of WeMedia ads marketing based on the demand of Internet economy. Firstly, an evaluation index system (EIS) was established for WeMedia ads marketing, and the weight of each index was determined in turn. Then, the authors created an evaluation model, carried out the corresponding confirmatory factor analysis (CFA), and verified the model through the degree of fit verification. Experimental results confirm the correctness and effectiveness of the constructed model. The results provide a reference for the evaluation of other marketing models.

Perspektif digital marketing communication dalam memasarkan skincare di indonesia

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.

Market Research of Nutrition and Healthcare Products Industry in China

The nutrition and healthcare products industry is the largest health industry in China except the pharmaceutical industry. Optimistic market prospects, attractive product profits make enterprises face fierce competition, and market research on this industry is imperative. Based on the current situation of the market of the nutrition and healthcare products industry in China and the existing problems in marketing management, this paper analyzes the nutrition and healthcare products market segments and marketing models, also puts forward some suggestions on the development of the nutrition and health products business from the macro and micro levels.

PEMBERDAYAAN USAHA MIKRO ABON LELE

The development of MSMEs in North Sumatra is quite good, namely around 2.8 million business units, and has contributed quite well to economic growth in North Sumatra and Medan in particular. MSMEs in the city of Medan are not seen as an alternative, but have become the backbone or foundation of the economy in Medan. There are 3 (three) things that must be considered and improved to strengthen the foundations of MSMEs, namely, finance, increase in human resources, and innovation in marketing models. The Yoppie Belawan Community is one of the home industries in Medan Belawan District. Precisely on Jalan Selebes Belawan II, Medan Kota Belawan, North Sumatra 20411. Since the beginning of 2020, the Yoppie Belawan Community started a catfish farming business. In April 2020, this community decided to process catfish meat into something more valuable and able to help this community increase their income and welfare during the current pandemic. After going through various considerations, it was decided to process catfish meat into Shredded Catfish with the IndoFish Shredded Catfish brand.