Image und PR
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Published By VS Verlag Für Sozialwissenschaften

9783531124667, 9783322857293

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Symbolic Resources Processes in the Development and Use of Symbolic Resources

Image und PR ◽

10.1007/978-3-322-85729-3_6 ◽

1993 ◽

pp. 87-100 ◽

Author(s):

Vincent Hazleton

Keyword(s):

Symbolic Resources

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Public Relations und Symbolpolitik

Image und PR ◽

10.1007/978-3-322-85729-3_10 ◽

1993 ◽

pp. 165-187 ◽

Author(s):

Ulrich Saxer

Keyword(s):

Public Relations

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Public Relations and Community

Image und PR ◽

10.1007/978-3-322-85729-3_2 ◽

1993 ◽

pp. 23-36 ◽

Author(s):

Dean Kruckeberg

Keyword(s):

Public Relations

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Images der Kanzlerkandidaten im Wahlkampf 1990: Einflüsse von PR und politischer Werbung im Vergleich

Image und PR ◽

10.1007/978-3-322-85729-3_13 ◽

1993 ◽

pp. 215-226 ◽

Author(s):

Klaus Schönbach

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Anmerkungen zur Begriffs- und Funktionswelt von Public Diplomacy

Image und PR ◽

10.1007/978-3-322-85729-3_12 ◽

1993 ◽

pp. 199-211 ◽

Author(s):

Benno Signitzer

Keyword(s):

Public Diplomacy

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Public Relations: Insights from the Psychology of Perception

Image und PR ◽

10.1007/978-3-322-85729-3_7 ◽

1993 ◽

pp. 101-109

Author(s):

Jon White

Keyword(s):

Public Relations

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Organization: From Substance to Image?

Image und PR ◽

10.1007/978-3-322-85729-3_8 ◽

1993 ◽

pp. 113-131

Author(s):

Mats Alvesson

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Überlegungen zu den Determinanten des Unternehmens-Image

Image und PR ◽

10.1007/978-3-322-85729-3_5 ◽

1993 ◽

pp. 73-85 ◽

Author(s):

Barnim G. Jeschke

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On the Effects of Marketing, Media Relations, and Public Relations: Images, Agendas, and Relationships

Image und PR ◽

10.1007/978-3-322-85729-3_16 ◽

1993 ◽

pp. 263-295 ◽

Author(s):

James E. Grunig

Keyword(s):

Public Relations ◽

Media Relations

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Zum Spannungsfeld Überreden — Überzeugen

Image und PR ◽

10.1007/978-3-322-85729-3_3 ◽

1993 ◽

pp. 37-53 ◽

Author(s):

Wolfgang Kuhlmann

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