Marketing Food Brands
Latest Publications

TOTAL DOCUMENTS

9

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783319758312, 9783319758329

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Product Innovation, Category Marketing Support, Consumer Choice and Power

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_3 ◽

2018 ◽

pp. 49-78

Author(s):

Ranga Chimhundu

Keyword(s):

Consumer Choice ◽

Product Innovation

Download Full-text

The Management of FMCG Product Categories

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_2 ◽

2018 ◽

pp. 15-48

Author(s):

Ranga Chimhundu

Keyword(s):

Product Categories

Download Full-text

Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_8 ◽

2018 ◽

pp. 171-229

Author(s):

Ranga Chimhundu

Keyword(s):

Empirical Evidence ◽

Download Full-text

Introduction to Issues around Marketing Private Label and Manufacturer Brands

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_1 ◽

2018 ◽

pp. 1-13

Author(s):

Ranga Chimhundu

Keyword(s):

Download Full-text

Key Research Issues in the Marketing of Private Label and Manufacturer Brands

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_5 ◽

2018 ◽

pp. 107-123

Author(s):

Ranga Chimhundu

Keyword(s):

Private Label ◽

Research Issues

Download Full-text

Conclusions and Implications of this Book

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_9 ◽

2018 ◽

pp. 231-265

Author(s):

Ranga Chimhundu

Download Full-text

Research Paradigm, Research Method and Research Design

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_6 ◽

2018 ◽

pp. 125-150

Author(s):

Ranga Chimhundu

Keyword(s):

Research Design ◽

Research Method ◽

Research Paradigm

Download Full-text

Private Label and Manufacturer Brand Coexistence

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_4 ◽

2018 ◽

pp. 79-106

Author(s):

Ranga Chimhundu

Keyword(s):

Private Label ◽

Manufacturer Brand

Download Full-text

Private Label and Manufacturer Brand Research Execution

Marketing Food Brands ◽

10.1007/978-3-319-75832-9_7 ◽

2018 ◽

pp. 151-169

Author(s):

Ranga Chimhundu

Keyword(s):

Private Label ◽

Manufacturer Brand

Download Full-text