The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria

Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria. The research design adopted for this study is survey research design while the sampling technique adopted is simple random sampling technique The Chi-square method is used to test the hypothesis based on the responses from the five-point Likert rating scale of the structured questionnaire. The findings reveal that publicity and sales promotion are veritable tools for achieving organizational marketing goals in a competitive marketing environment. It is recommended that publicity and sales promotion should be well utilized to stimulate customers demand, boost organizational reputation without detriment to product quality and performance. JEL Codes: M31, M37 Keywords: publicity, sales promotion, digital marketing era, promotion mix, marketing tools, marketing performance

Vietnamese Learners’ Performance in The IELTS Writing Task 2

IELTS is popular in Vietnam thanks to its reliability and applicability. Writing task 2 has been acknowledged to be the most challenging for IELTS learners. However, in Vietnam, not much research has attempted to investigate in an in-depth manner as to what are the problems, causes, and consequently the suggestions of such a notion. The research hence aims to investigate the phenomenon in a more thorough, empirical manner. To this end, the study employed the participation of 205 IELTS learners from two language centers in Ho Chi Minh city to provide their opinions regarding the problems, causes, and recommendations deemed the most pressing, acute, and beneficial, respectively. With convenience sampling and survey being the chosen research design, the research was quantitative in nature, producing numerical data as a result. Further analysis conducted via comparing the means of the items listed in the questionnaire yielded based on the IELTS band descriptors managed to discover a series of problems, causes, and suggestions considered the most relevant to the Vietnamese learners concerning IELTS writing task 2. The research thus served as the basis for teachers and learners of IELTS writing task 2 to identify the recurrent issues and provide relatable approaches.

Accounting Restatements and Bank Liquidity Creation

Banks play a central role in creating liquidity for the economy by financing illiquid assets with liquid liabilities. This paper examines the effect of accounting restatements on bank liquidity creation. Using a difference-in-differences research design, I show that restatements trigger a significant reduction in liquidity creation. This effect derives mainly from banks shifting away from illiquid assets and toward liquid assets. Further analysis reveals that restatements affect liquidity creation through supervisory enforcement actions and unravelling of risk exposures accumulated in the misreporting period. Government deposit insurance blunts the effect of an information asymmetry channel.

Behavior analytic based virtual reality interventions to teach adaptive and functional skills for individuals diagnosed with autism: A systematic review

Virtual reality technologies hold promise for the therapy based on the science of applied behavior analysis as they can replicate real life environments and allow the user to role-play in a simulated environments. This literature review synthesizes the research base evaluating the effects of behavior analytic interventions delivered via virtual reality (VR) technology to teach adaptive and functional skills for individuals with autism. Method: We conducted a systematic search in four databases followed by a reference search for those articles by the systematic database search. We also conducted a quality review using the Evaluative Method for Evaluating and Determining Evidence-Based Practices in Autism (Reichow, 2008). Results: We identified 24 studies with a majority of the studies (n = 18; 75%) utilizing group experimental or quasi-experiment research design, and the remaining (n = 6; 25%) utilizing single-case research design. Of those studies, ten targeted vocational related skills, seven targeted functional behaviors (e.g., problem behavior treatment, hypersensitivity, phobias), four targeted safety skills (e.g., driving, airplane travel, pedestrian safety), two studies targeted general functional skills, and one targeted exercise engagement. Of the 24 studies, 12 met the quality criteria to be classified as “strong” or “adequate” and can offer evidence on the integration of VR technology into the practice of behavior analysis for teaching adaptive or functional skills. Discussion: Taken as a whole, the three studies (Cox et al., 2017; Hu & Han, 2019; Wade et al., 2013) identified as “strong” quality studies were conducted by three different research teams, at three different locations, with 74 different participants and meet the qualifications to be considered a promising practice.

PRESUPPOSITION FOUND IN THE BBC NEWS: CORONA VIRUS IN INDONESIA

The aim of the study was to identify and analyze the types of presupposition implied in the BBC news of corona virus in Indonesia. In this research, the researchers used descriptive qualitative research as the research design. The research design was conducted to design is a qualitative approach in which express the outcome in words and provide an explanation of the result. In collecting the data, the researchers used the observational method and non-participatory technique by Sudaryanto (1993). In analyzing data, the researchers applied pragmatic identity method and distributional method. As for the theory, the researchers used the presupposition theory proposed by Yule (1996). The types are existential, factive, non- factive, lexical, structural and the counter factual presupposition. The research was existing in the BBC news “Indonesia corona virus”. The research found the types of presupposition are existential, factive, non- factive, lexical, structural and the counter factual presupposition. The most type of presupposition which could be found is existential presupposition.

FLOUTING MAXIMS IN “BEAUTY AND THE BEAST” MOVIE

Communication is one of important part in human life. This research related to the phenomenon of pragmatics. This research focused on analyzing the flouting of maxims in the Disney film entitled “Beauty and the Beast”. The purpose of this study is to determine the kinds of maxim flouting produced by the actor. For this research, the researchers used Grice's theory of flouting maxim. This research used descriptive qualitative as the research design which shapes how the report of the analysis would be descriptively. This research collected the data by applying observational and non-participatory technique by Sudaryanto (1993). As for analyzing data, the researchers used pragmatic identity method and pragmatic competence- in equalizing technique. From the analysis of the collected data, the researchers found that several conversations of the main characters in this film contained flouting of the maxims. Those were 4 data of maxim quantity, 4 data of maxim quality, 3 data of maxim of relevance, and 2 data of maxims manner.

Behavior analytic technologies mediated via augmented reality for autism: A systematic review

This review synthesizes the literature base evaluating the effects of behavior analytic interventions delivered via augmented reality (AR) technology for individuals with autism. We also conducted a quality review. We identified 14 studies with a majority of the studies (n = 11; 79%) utilizing single-case research design. Of the 14 studies, three met the quality criteria to be classified as “strong” and can offer evidence on the integration of AR technology into the practice of behavior analysis. All three studies taught a functional skill (i.e., tooth brushing and navigation). The remaining studies focused on skill acquisition with zero studies utilizing AR within the context of behavior assessment or behavior reduction interventions. This literature base is emerging with additional research required.

Simultaneous Descriptors of Research Design

Many students are not aware that research design can be simultaneously described in many different ways; for example, a drug trial may be described as being prospective, longitudinal, randomized, double-blind, and placebo-controlled, all at the same time. This article provides examples to explain how studies can be simultaneously prospective and cross-sectional, prospective and longitudinal, retrospective and cross-sectional, and retrospective and longitudinal. The term prospective indicates that the study data are newly collected, whereas the term retrospective indicates that the study data already exist in records and merely need to be extracted for study. The term cross-sectional indicates that the study subjects are studied on a single occasion; that is, at a single point in time. The term longitudinal indicates that the study subjects are followed up and that there is almost always more than one time point at which the subjects are assessed. This article also describes unusual designs, such as cross-sectional randomized controlled trials and retrospective studies with prospective data ascertainment.

Reduction of Cracks in Marble Appeared at Hydro-Abrasive Jet Cutting Using Taguchi Method

The appearance of cracks in brittle materials in general and in marble, in particular, is a problem in the hydro-abrasive jet cutting process. In this paper is presented a method to reduce the appearance of cracks when cutting with a hydro-abrasive jet of marble by using statistical analysis. The Taguchi method was used, establishing the main parameters that influence the process. Research design was based on performing experiments by modifying the parameters that influence the process. In this way, it has been shown that the stochastic effects resulting from the marble structure can be reduced. A careful study was made of the behavior of marble under the action of the hydro-abrasive jet, and of the behavior of the whole process in the processing of brittle materials. Results of experiments confirmed the hypothesis that statistical analysis is a procedure that can lead to a decrease in the number of cracks in processing. The measurement was performed with precise instruments and analyzed with recognized software and according to the results obtained, the reduction of the number of cracks is achieved through use of low pressure, a minimum stand-off distance and a small tube diameter. In this way, the paper presents a new and effective tool for optimizing the cutting with a hydro-abrasive jet of marble.