Ethical Branding and Marketing
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12
(FIVE YEARS 12)

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Published By Routledge

9780429442520
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Ethics and Celebrity Advertising

2019 ◽  
pp. 173-184
Author(s):  
Gurbir Singh ◽  
Abhishek Mishra
Keyword(s):  
Celebrity Advertising

Twitter Me This

2019 ◽  
pp. 19-34
Author(s):  
Thomas F. Brezenski

Happy Brands and Ethical Implications

2019 ◽  
pp. 125-142
Author(s):  
Wonkyong Beth Lee ◽  
Timothy Dewhirst
Keyword(s):  
Ethical Implications

Ethical Branding Best Practices

2019 ◽  
pp. 115-124 ◽  
Author(s):  
Dinesh Kumar ◽  
Punam Gupta
Keyword(s):  
Best Practices

Ethical Branding in Franchising

2019 ◽  
pp. 35-49
Author(s):  
Antonella Capriello ◽  
Rohail Hassan
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