Asia Marketing Journal
Latest Publications

TOTAL DOCUMENTS

568

(FIVE YEARS 68)

H-INDEX

0

(FIVE YEARS 0)

Published By Korean Marketing Association (AMJ)

2765-6500

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags

Asia Marketing Journal ◽

10.53728/2765-6500.1575 ◽

2021 ◽

Vol 23 (3) ◽

Author(s):

Munkhbayasgalan Ganbold ◽

Urandelger Gantulga

Keyword(s):

Social Influence ◽

Purchase Intention ◽

Status Consumption

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Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services

Asia Marketing Journal ◽

10.53728/2765-6500.1577 ◽

2021 ◽

Vol 23 (3) ◽

Author(s):

Sangwoo Park ◽

Woo Jin Choi ◽

Dongwoo Shin

Keyword(s):

Service Quality ◽

Perceived Service Quality ◽

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The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market

Asia Marketing Journal ◽

10.53728/2765-6500.1578 ◽

2021 ◽

Vol 23 (3) ◽

Author(s):

Jun B. Kim

Keyword(s):

Differentiated Products ◽

Consumer Reviews

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Authentic Information on the Back Label of Wine Bottle

Asia Marketing Journal ◽

10.53728/2765-6500.1576 ◽

2021 ◽

Vol 23 (3) ◽

Author(s):

Beomjoon Choi ◽

Jaewoo Joo

Keyword(s):

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Configurational Paths to Generating Knowledge Benefit through Customer Participation

Asia Marketing Journal ◽

10.53728/2765-6500.1179 ◽

2021 ◽

Vol 23 (2) ◽

Author(s):

Woojung Chang

Keyword(s):

Customer Participation

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Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees

Asia Marketing Journal ◽

10.53728/2765-6500.1181 ◽

2021 ◽

Vol 23 (2) ◽

Author(s):

Hyowon Hyun ◽

Jungkun Park ◽

Jihwan Yum ◽

Sangwoo Lee

Keyword(s):

Job Satisfaction ◽

Comparative Study

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The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style

Asia Marketing Journal ◽

10.53728/2765-6500.1178 ◽

2021 ◽

Vol 23 (2) ◽

Author(s):

Juyon Lee ◽

Wujin Chu

Keyword(s):

Thinking Style ◽

Analytic Thinking

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Does Political Orientation Affect the Evaluation of Artificial Intelligence?

Asia Marketing Journal ◽

10.53728/2765-6500.1180 ◽

2021 ◽

Vol 23 (2) ◽

Author(s):

Haejoo Han ◽

Sujin Park ◽

Kyoungmi Lee

Keyword(s):

Artificial Intelligence ◽

Political Orientation

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Editorial: New Path for the Asia Marketing Journal

Asia Marketing Journal ◽

10.15830/amj.2021.23.1.1 ◽

2021 ◽

Vol 23 (1) ◽

pp. 1-3

Author(s):

Hee Song Ji ◽

MooYoung Kang

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ASIA MARKETING JOURNAL Vol.23 No.1 목차

Asia Marketing Journal ◽

10.53728/2765-6500.1184 ◽

2021 ◽

Vol 23 (1) ◽

Author(s):

편집부 편집부

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