Asia Marketing Journal
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TOTAL DOCUMENTS

568
(FIVE YEARS 23)

H-INDEX

0
(FIVE YEARS 0)

Published By Korean Marketing Association (AMJ)

2765-6500
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
Munkhbayasgalan Ganbold ◽  
Urandelger Gantulga
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Status Consumption

scholarly journals Authentic Information on the Back Label of Wine Bottle

2021 ◽  
Vol 23 (3) ◽  
Author(s):  
Beomjoon Choi ◽  
Jaewoo Joo
Keyword(s):  
Wine Bottle

scholarly journals Configurational Paths to Generating Knowledge Benefit through Customer Participation

2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Woojung Chang
Keyword(s):  
Customer Participation

scholarly journals Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees

2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Hyowon Hyun ◽  
Jungkun Park ◽  
Jihwan Yum ◽  
Sangwoo Lee
Keyword(s):  
Job Satisfaction ◽  
Comparative Study

scholarly journals The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style

2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Juyon Lee ◽  
Wujin Chu
Keyword(s):  
Thinking Style ◽  
Analytic Thinking

scholarly journals Does Political Orientation Affect the Evaluation of Artificial Intelligence?

2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Haejoo Han ◽  
Sujin Park ◽  
Kyoungmi Lee
Keyword(s):  
Artificial Intelligence ◽  
Political Orientation

Editorial: New Path for the Asia Marketing Journal

2021 ◽  
Vol 23 (1) ◽  
pp. 1-3
Author(s):  
Hee Song Ji ◽  
MooYoung Kang

scholarly journals ASIA MARKETING JOURNAL Vol.23 No.1 목차

2021 ◽  
Vol 23 (1) ◽  
Author(s):  
편집부 편집부
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